2020 - 2021 Dallas College Catalog

2020 - 2021 Catalog
Program: Marketing Careers
Degree Plan: Sales Marketing Associate Certificate

(Level 1 Certificate)

Brookhaven and Cedar Valley campus only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

BHC Degree Plan Code: C1.BH.SALESMKT.18
CVC Degree Plan Code: C1.CV.SALESMKT.18

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

Course Course Title Credit Hours
MRKG 1302 Principles of Retailing 3
MRKG 1301 Customer Relationship Management 3
ENGL 1301 Composition 1 3
Semester Total 9
Course Course Title Credit Hours
+Elective Mathematics Elective 3
MRKG 1311 Principles of Marketing 3
MRKG 2333 Principles of Selling 3
MRKG 2349 Advertising and Sales Promotion 3
Semester Total 12
Minimum Hours Required 21

+MATH Elective - must be selected from the AAS Core Options for Mathematics.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.