El Centro College - Degree Plans - Internet Development Technologies - Internet Marketing Certificate
El Centro 2013 - 2014 Catalog
Degree Plans - Internet Development Technologies - Internet Marketing Certificate

(Level I Certificate)

El Centro only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.IDT.MRKT.10

This certificate provides training in emphasizes online web marketing solutions that are prevalent in today's business environment. Areas of study include project analysis and design, marketing research, and managing web site development projects.

Prerequisites: A working knowledge and understanding of personal computers and operating systems obtained in ITSC 1401 or BCIS 1405 or COSC 1301 or equivalent experience approved by Information Technology personnel.

CREDIT HOURS

SEMESTER I

IMED 1301 Introduction to Digital Media 3
IMED 1416 Web Design I 4
ITSE 1429 Programming Logic and Design OR 4
ITSC 1415 Project Management Software (4)
ITNW 1274 Managing Web Site Development Projects 2
MRKG 1311 Principles of Marketing OR 3
MRKG 2312 e-Commerce Marketing (3)
16

SEMESTER II

ITSE 2409 Database Programming 4
IMED 2313 Project Analysis and Design 3
INEW 2320 Web Analytics 3
BMGT 2347 Critical Thinking and Problem Solving OR 3
MRKG 2348 Marketing Research and Strategies OR (3)
BMGT 2341 Strategic Management (3)
13
Minimum Required Hours 29

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.