2020 - 2021 Dallas College Catalog

2020 - 2021 Catalog
Program: Fashion
Degree Plan: Fashion Marketing A.A.S.

(Associate of Applied Science Degree)

El Centro campus only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: AAS.FASH.MARKETING

This two-year program is designed for those interested in careers related to fashion wholesaling and retailing. Students explore merchandising, buying, textiles, display, advertising and computer applications in the fashion industry. Emphasis is placed on cooperative work experience which gives the student necessary preparation and experience needed for an entry-level position.

Course Course Title Credit Hours
FSHD 1302 Introduction to Fashion 3
FSHN 2320 Visual Merchandising 3
MRKG 1311 Principles of Marketing 3
FSHD 1308 Fashion Trends 3
FSHN 1313 Basic Color Theory and Application 3
FSHN 2307 Fashion Advertising 3
Semester Total 18
Course Course Title Credit Hours
ENGL 1301 Composition 1 3
+Elective Mathematics Elective 3
++Elective Social/Behavioral Science 3
FSHN 2303 Fashion Buying 3
MRKG 1301 Customer Relationship Management 3
MRKG 2333 Principles of Selling 3
Semester Total 18
Course Course Title Credit Hours
FSHN 1382 Cooperative Education - Fashion Merchandising 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Public Speaking OR (3)
SPCH 1321 Business and Professional Communication (3)
FSHN 1301 Textiles 3
MRKG 1302 Principles of Retailing 3
Semester Total 12
Course Course Title Credit Hours
FSHN 1312 Apparel and Accessories Marketing Operations 3
FSHN 2382 Cooperative Education - Fashion Merchandising 3
+++Elective Humanities/Fine Arts 3
++++Elective Fashion Elective (one course) 3
Semester Total 12
Minimum Hours Required 60

+Mathematics Elective - must be selected from the AAS Core Options for Mathematics.

++Social/Behavioral Science Elective - must be selected from the AAS Core Options for Social/Behavioral Science.

+++Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++++Fashion Elective - must be selected from the following:

Course Course Title Credit Hours
FSHN 1391 Special Topics in Fashion Merchandising 3
FSHN 2301 Fashion Promotion 3
FSHN 2372 Fashion Computer Graphics 3
MRKG 1366 Practicum (or Field Experience) - Marketing/Marketing Management, General 3
MRKG 1371 Sports Marketing 3
MRKG 2366 Practicum (or Field Experience) - Marketing/Marketing Management, General 3
MRKG 2371 Strategies in Social Media Marketing 3