El Centro College - Degree Plans - Marketing Careers - Fashion Marketing AAS
El Centro 2015 - 2016 Catalog
Degree Plans - Marketing Careers - Fashion Marketing AAS

(Associate of Applied Sciences Degree)

El Centro only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.FSHN.07

This two-year program is designed for those interested in careers related to fashion wholesaling and retailing. Students explore merchandising, buying, textiles, display, advertising and computer applications in the fashion industry. Emphasis is placed on cooperative work experience which gives the student necessary preparation and experience needed for an entry-level position.

CREDIT HOURS

SEMESTER I

MRKG 1311 Principles of Marketing 3
FSHD 1302 Introduction to Fashion 3
FSHN 1301 Textiles 3
ENGL 1301 Composition I 3
+Elective MATH Elective 3
15

SEMESTER II

MRKG 1302 Principles of Retailing 3
FSHN 1313 Basic Color Theory and Application 3
FSHN 2320 Visual Merchandising 3
PSYC 2301 General Psychology 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Public Speaking (3)
15

SEMESTER III

MRKG 1301 Customer Relationship Management 3
FSHD 1308 Fashion Trends 3
FSHN 1312 Apparel and Accessories Marketing Operations 3
FSHN 1382 Cooperative Education - Fashion Merchandising 3
++Elective 3
15

SEMESTER IV

MRKG 2333 Principles of Selling 3
FSHN 2303 Fashion Buying 3
FSHN 2307 Fashion Advertising 3
FSHN 2382 Cooperative Education - Fashion Merchandising 3
+++Elective Humanities/Fine Arts 3
15
Minimum Hours Required 60

+MATH Elective - must be selected from the AAS Core Options for Mathematics.

++Electives - must be selected from the following:

FSHD 1233 Fashion Study Tour AND 2
FSHN 1191 Special Topics in Fashion Merchandising OR 1
FSHN 2110 Fashion Portfolio (1)
FSHN 2301 Fashion Promotion 3

+++Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.