2015 - 2016 Combined Catalogs of the Colleges

Program: Marketing Careers
Degree Plan: Business Marketing AAS

(Associate in Applied Sciences Degree)

Brookhaven and Cedar Valley only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.



MRKG 1302 Principles of Retailing 3
BMGT 1327 Principles of Management 3
BUSI 1301 Business Principles 3
ENGL 1301 Composition I 3
+Elective Humanities/Fine Arts 3


MRKG 2333 Principles of Selling 3
ECON 2301 Principles of Macroeconomics 3
ENGL 1302 Composition II 3
++Elective MATH Elective 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Public Speaking (3)


MRKG 1311 Principles of Marketing 3
MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
ACCT 2301 Principles of Financial Accounting OR 3
ACNT 1303 Introduction to Accounting I (3)
+++Elective 3
PSYC 2301 General Psychology 3


MRKG 2349 Advertising and Sales Promotion 3
MRKG 1301 Customer Relationship Management 3
MRKG 2381 Cooperative Education - Marketing/Marketing Management, General 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
Minimum Hours Required 60

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective - must be selected from the AAS Core Options for Mathematics.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

© 2015 Dallas County Community College District.