2020 - 2021 Dallas College Catalog

2020 - 2021 Catalog
Program: Marketing Careers
Degree Plan: Fashion Marketing -- Sales and Marketing Professional Certificate

(Level 1 Certificate)

El Centro campus only

NEW - January 1, 2020

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: C1.MRKT.SALES/MRKT

The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
MRKG 1302 Principles of Retailing 3
+Elective Specialty Elective (one course) 3
+Elective Specialty Elective (one course) 3
MRKG 1301 Customer Relationship Management 3
MRKG 2333 Principles of Selling 3
Semester Total 18
Minimum Hours Required 18

+Specialty Electives - must be selected from the following courses:

Course Course Title Credit Hours
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSI 1301 Business Principles 3
FSHD 1308 Fashion Trends 3
FSHN 2301 Fashion Promotion 3
FSHN 2307 Fashion Advertising 3
FSHN 2320 Visual Merchandising 3
MRKG 1313 Public Relations 3
MRKG 1371 Sports Marketing 3
MRKG 2348 Marketing Research and Strategies 3
MRKG 2349 Advertising and Sales Promotion 3