Dallas College Catalog filtered for North Lake Campus
2023 - 2024 Dallas College Catalog
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2023 - 2024 Catalog
Program: Marketing
Title: Sales and Marketing Professional Certificate

(Level 1 Certificate)

Offered on all campuses
  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: C1.MRKT.SALES/MRK.21

The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
MRKG 1302 Principles of Retailing 3
Elective Specialty Elective 3
MRKG 1301 Customer Relationship Management 3
MRKG 2349 Advertising and Sales Promotion 3
MRKG 2333 Principles of Selling 3
Semester Total 18
Minimum Hours Required 18

Specialty Electives - must be selected from the following courses:

Course Course Title Credit Hours
FSHN 1312 Apparel and Accessories Marketing Operations 3
FSHN 2301 Fashion Promotion 3
FSHN 2307 Fashion Advertising 3
MRKG 1313 Public Relations 3
MRKG 1371 Sports Marketing 3
MRKG 2312 E-Commerce Marketing 3
MRKG 2371 Digital Media 3

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.