2020 - 2021 Dallas College Catalog

2020 - 2021 Catalog
Program: International Business and Trade
Degree Plan: Digital Media Marketing Specialist Certificate

(Level 1 Certificate)

Richland campus only

NEW - January 1, 2020

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: C1.IBUS.DIG.MEDIA

The Digital Media Marketing Specialist Certificate is a 24-credit hour program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
IMED 1301 Introduction to Digital Media 3
+Elective Specialty Elective (one course) 3
MRKG 2348 Marketing Research and Strategies 3
Semester Total 12
Course Course Title Credit Hours
IMED 1345 Interactive Digital Media I 3
MRKG 2312 E-Commerce Marketing 3
+Elective Specialty Elective (one course) 3
MRKG 2371 Strategies in Social Media Marketing 3
Semester Total 12
Minimum Hours Required 24

+Specialty Electives - must be selected from the following courses:

Course Course Title Credit Hours
ARTC 1305 Basic Graphic Design 3
BUSG 1302 E-Business Management 3
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSI 1301 Business Principles 3
FSHN 1313 Basic Color Theory and Application 3
IMED 1316 Web Design I 3
IMED 2309 Internet Commerce 3
ITSE 1301 Web Design Tools 3
MRKG 1301 Customer Relationship Management 3
MRKG 1381 Cooperative Education-Marketing/Marketing Management, General 3