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2023 - 2024 Dallas College Catalog
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2023 - 2024 Catalog
Program: Marketing
Title: Digital Media Marketing Specialist Certificate

(Level 1 Certificate)

Offered on all campuses
  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: C1.MRKT.DIG.MEDIA.21

The Digital Media Marketing Specialist Certificate is a program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
MRKG 2312 E-Commerce Marketing 3
MRKG 2371 Strategies in Social Media Marketing 3
MRKG 2348 Marketing Research and Strategies 3
MRKG 2349 Advertising and Sales Promotion 3
MRKG 2370 Digital Marketing 3
Semester Total 18
Minimum Hours Required 18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.