2023 - 2024 Catalog
Title: Digital Media Marketing Specialist Certificate
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.DIG.MEDIA.21
The Digital Media Marketing Specialist Certificate is a program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.
|Course||Course Title||Credit Hours|
|MRKG 1311||Principles of Marketing||3|
|MRKG 2312||E-Commerce Marketing||3|
|MRKG 2371||Strategies in Social Media Marketing||3|
|MRKG 2348||Marketing Research and Strategies||3|
|MRKG 2349||Advertising and Sales Promotion||3|
|MRKG 2370||Digital Marketing||3|
|Minimum Hours Required||18|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.