2020 - 2021 Dallas College Catalog

2020 - 2021 Catalog
Program: Marketing Careers

MARKETING CAREERS - BUSINESS MARKETING AAS

(Associate of Applied Science Degree)

Brookhaven and Cedar Valley campus only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

Course Course Title Credit Hours
MRKG 1302 Principles of Retailing 3
BMGT 1327 Principles of Management 3
BUSI 1301 Business Principles 3
ENGL 1301 Composition 1 3
+Elective Humanities/Fine Arts 3
Semester Total 15
Course Course Title Credit Hours
MRKG 2333 Principles of Selling 3
ECON 2301 Principles of Macroeconomics 3
ENGL 1302 Composition 2 3
++Elective MATH Elective 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Public Speaking (3)
Semester Total 15
Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
ACCT 2301 Principles of Financial Accounting OR 3
ACNT 1303 Introduction to Accounting 1 (3)
+++Elective 3
PSYC 2301 General Psychology 3
Semester Total 15
Course Course Title Credit Hours
MRKG 2349 Advertising and Sales Promotion 3
MRKG 1301 Customer Relationship Management 3
MRKG 2381 Cooperative Education - Marketing/Marketing Management, General 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
Semester Total 15
Minimum Hours Required 60

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective - must be selected from the AAS Core Options for Mathematics.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--BUSINESS MARKETING - CALL CENTER SPECIALIST

(Skills Achievement Award)

Brookhaven campus only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: SA.MRKT.CALL.CENTER

This sequence of courses will prepare students for entry-level employment in a call center environment by developing core proficiency in communications, computer literacy and customer service.

Course Course Title Credit Hours
POFI 1301 Computer Applications 1 3
SPCH 1311 Introduction to Speech Communication 3
MRKG 1301 Customer Relationship Management 3
Semester Total 9
Course Course Title Credit Hours
MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
Semester Total 3
Minimum Hours Required 12

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS -- DIGITAL MEDIA MARKETING SPECIALIST

(Level 1 Certificate)

El Centro campus only

NEW - January 1, 2020

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: C1.MRKT.DIG.MEDIA

The Digital Media Marketing Specialist Certificate is a 24-credit hour program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
IMED 1301 Introduction to Digital Media 3
+Elective Specialty Elective (one course) 3
MRKG 2348 Marketing Research and Strategies 3
Semester Total 12
Course Course Title Credit Hours
IMED 1345 Interactive Digital Media I 3
MRKG 2312 E-Commerce Marketing 3
+Elective Specialty Elective (one course) 3
MRKG 2371 Strategies in Social Media Marketing 3
Semester Total 12
Minimum Hours Required 24

+Specialty Elective - must be selected from the following courses:

Course Course Title Credit Hours
ARTC 1305 Basic Graphic Design 3
BUSG 1302 E-Business Management 3
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSI 1301 Business Principles 3
FSHN 1313 Basic Color Theory and Application 3
IMED 1316 Web Design I 3
IMED 2309 Internet Commerce 3
ITSE 1301 Web Design Tools 3
MRKG 1301 Customer Relationship Management 3
MRKG 1381 Cooperative Education-Marketing/Marketing Management, General 3

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MARKETING CAREERS--BUSINESS MARKETING - CUSTOMER SERVICE REPRESENTATIVE

(Level 1 Certificate)

Brookhaven and Cedar Valley campus only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

BHC Degree Plan Code: C1.BH.CUSTSERV.18
CVC Degree Plan Code: C1.CV.CUSTSERV.18

This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
BUSI 1301 Business Principles 3
MRKG 1301 Customer Relationship Management 3
Semester Total 9
Course Course Title Credit Hours
BMGT 2303 Problem Solving and Decision Making 3
POFT 2312 Business Correspondence and Communication 3
MRKG 1381 Cooperative Education-Marketing/Marketing Management, General 3
Semester Total 9
Minimum Hours Required 18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS -- FASHION MARKETING -- SALES AND MARKETING PROFESSIONAL CERTIFICATE

(Level 1 Certificate)

El Centro campus only

NEW - January 1, 2020

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: C1.MRKT.SALES/MRKT

The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
MRKG 1302 Principles of Retailing 3
+Elective Specialty Elective (one course) 3
+Elective Specialty Elective (one course) 3
MRKG 1301 Customer Relationship Management 3
MRKG 2333 Principles of Selling 3
Semester Total 18
Minimum Hours Required 18

+Specialty Electives - must be selected from the following courses:

Course Course Title Credit Hours
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSI 1301 Business Principles 3
FSHD 1308 Fashion Trends 3
FSHN 2301 Fashion Promotion 3
FSHN 2307 Fashion Advertising 3
FSHN 2320 Visual Merchandising 3
MRKG 1313 Public Relations 3
MRKG 1371 Sports Marketing 3
MRKG 2348 Marketing Research and Strategies 3
MRKG 2349 Advertising and Sales Promotion 3

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MARKETING CAREERS--BUSINESS MARKETING - SALES MARKETING ASSOCIATE

(Level 1 Certificate)

Brookhaven and Cedar Valley campus only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

BHC Degree Plan Code: C1.BH.SALESMKT.18
CVC Degree Plan Code: C1.CV.SALESMKT.18

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

Course Course Title Credit Hours
MRKG 1302 Principles of Retailing 3
MRKG 1301 Customer Relationship Management 3
ENGL 1301 Composition 1 3
Semester Total 9
Course Course Title Credit Hours
+Elective Mathematics Elective 3
MRKG 1311 Principles of Marketing 3
MRKG 2333 Principles of Selling 3
MRKG 2349 Advertising and Sales Promotion 3
Semester Total 12
Minimum Hours Required 21

+MATH Elective - must be selected from the AAS Core Options for Mathematics.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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