2013 - 2014 Combined Catalogs of the Colleges

Program: Marketing Careers


MARKETING CAREERS - FASHION MARKETING

(Associate in Applied Sciences Degree)

Brookhaven and Cedar Valley only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.BUSINESS

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

CREDIT HOURS

SEMESTER I

MRKG 1302 Principles of Retailing 3
BMGT 1327 Principles of Management 3
BUSI 1301 Introduction to Business 3
ENGL 1301 Composition I 3
+Elective Humanities/Fine Arts 3
+++Elective 3
18

SEMESTER II

MRKG 2333 Principles of Selling 3
ECON 2301 Principles of Economics I 3
ENGL 1302 Composition II 3
MATH Any course with MATH rubric OR 3
POFT 1321 Business Math AND (3)
++Elective Natural Science (4)
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking (3)
15-19

SEMESTER III

MRKG 1311 Principles of Marketing 3
ITSC 1401 Introduction to Computers OR 4
COSC 1301 Introduction to Computing OR (3)
COSC XXXX Higher level COSC course (3-4)
MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
ACCT 2301 Principles of Accounting I OR 3
ACCT 2401 Principles of Accounting I OR (4)
ACNT 1303 Introduction to Accounting I (3)
PSYC 2301 General Psychology 3
15-17

SEMESTER IV

MRKG 2349 Advertising and Sales Promotion 3
MRKG 1301 Customer Relationship Management 3
MRKG 2381 Cooperative Education - Marketing/Marketing Management, General 3
ECON 2302 Principles of Economics II 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
18
Minimum Hours Required 66-72

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++Natural Sciences Elective - must be selected from the AAS Core Options for Natural Science.

+++Elective - students must select any three-credit hour ACNT, ACCT, BMGT, BUSG, BUSI, FSHN, HRPO, IBUS, MRKG, POFI, or POFT course.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--BUSINESS MARKETING - CALL CENTER SPECIALIST

(Skills Achievement Award)

Brookhaven only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: SA.MRKT.CALL.CENTER

This sequence of courses will prepare students for entry-level employment in a call center environment by developing core proficiency in communications, computer literacy and customer service.

CREDIT HOURS

SEMESTER I

POFI 1301 Computer Applications I 3
SPCH 1311 Introduction to Speech Communication 3
MRKG 1301 Customer Relationship Management 3
9

SEMESTER II

MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
3
Minimum Hours Required 12

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--BUSINESS MARKETING - CUSTOMER SERVICE REPRESENTATIVE

(Level I Certificate)

Brookhaven and Cedar Valley only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.CUST.SERV.12

Brookhaven College and Cedar Valley College have been awarded Program Recognition status by the Texas Skills Standards Board (www.tssb.org) for integrating the Customer Service and Sales Skills Standards as established by the National Retail Federation's Sales and Service Voluntary Patnership (http://www.salesandservice.org).

This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.

CREDIT HOURS

SEMESTER I

MRKG 1311 Principles of Marketing 3
BUSI 1301 Introduction to Business 3
MRKG 1301 Customer Relationship Management 3
9

SEMESTER II

POFT 2312 Business Correspondence and Communication 3
MRKG 2333 Principles of Selling 3
MRKG 1381 Cooperative Education-Marketing/Marketing Management, General 3
9
Minimum Hours Required 18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS - FASHION MARKETING

(Associate in Applied Sciences Degree)

El Centro only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.FSHN.07

This two-year program is designed for those interested in careers related to fashion wholesaling and retailing. Students explore merchandising, buying, textiles, display, advertising and computer applications in the fashion industry. Emphasis is placed on cooperative work experience which gives the student necessary preparation and experience needed for an entry-level position.

CREDIT HOURS

SEMESTER I

MRKG 1311 Principles of Marketing 3
FSHD 1302 Introduction to Fashion 3
FSHN 1301 Textiles 3
ENGL 1301 Composition I 3
MATH 1324 Mathematics for Business and Economics OR 3
POFT 1321 Business Math AND (3)
++Elective Natural Science (4)
15-19

SEMESTER II

MRKG 1302 Principles of Retailing 3
FSHN 1313 Basic Color Theory and Application 3
FSHN 2320 Visual Merchandising 3
PSYC 2301 General Psychology 3
ENGL 1302 Composition II 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking (3)
18

SEMESTER III

MRKG 2333 Principles of Selling 3
ITSC 1401 Introduction to Computers OR 4
COSC 1301 Introduction to Computing OR (3)
COSC XXXX Higher level COSC course (3-4)
FSHD 1308 Fashion Trends 3
FSHN 1312 Apparel and Accessories Marketing Operations 3
FSHN 1382 Cooperative Education - Fashion Merchandising 3
15-16

SEMESTER IV

FSHN 2303 Fashion Buying 3
FSHN 2307 Fashion Advertising 3
FSHN 2382 Cooperative Education - Fashion Merchandising 3
+++Elective Humanities/Fine Arts 3
ACCT 2401 Principles of Accounting I OR 4
ACNT 1303 Introduction to Accounting I (3)
+Elective 1-3
16-19
Minimum Hours Required 64-72

+Elective - must be selected from the following:

BUSI 1301 Introduction to Business 3
BMGT 1327 Principles of Management 3
FSHD 1233 Fashion Study Tour 2
FSHD 2305 Computer Aided Apparel Design 3
FSHN 1191 Special Topics in Fashion Merchandising 1
FSHN 2110 Fashion Portfolio 1
FSHN 2301 Fashion Promotion 3
FSHN 2371 Apparel Product Development and Merchandising 3
MRKG 1301 Customer Relations Management 3

++Natural Science Elective - must be selected from the AAS Core Options for Natural Science.

+++Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

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MARKETING CAREERS--BUSINESS MARKETING - SALES MARKETING ASSOCIATE

(Level I Certificate)

Brookhaven and Cedar Valley only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.SALES

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

CREDIT HOURS

SEMESTER I

MRKG 1302 Principles of Retailing 3
MRKG 1301 Customer Relationship Management 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking OR (3)
POFT 2312 Business Correspondence and Communication (3)
9

SEMESTER II

MRKG 1311 Principles of Marketing 3
MRKG 2333 Principles of Selling 3
MRKG 2349 Advertising and Sales Promotion 3
9
Minimum Hours Required 18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--FASHION MARKETING - VISUAL MERCHANDISING ASSISTANT

(Level I Certificate)

El Centro only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.VISUAL.07

This certificate program is designed to prepare students for career opportunities as retail merchandise coordinators and visual display associates in a variety of fashion settings.

CREDIT HOURS

SEMESTER I

FSHD 1302 Introduction to Fashion 3
FSHD 1308 Fashion Trends 3
FSHN 1313 Basic Color Theory and Application 3
MRKG 1302 Principles of Retailing 3
12

SEMESTER II

FSHN 2301 Fashion Promotion OR 3
FSHN 1312 Apparel and Accessories Marketing Operations (3)
FSHN 2320 Visual Merchandising 3
FSHN 2307 Fashion Advertising 3
9
Minimum Hours Required 21

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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