Dallas College Catalog filtered for North Lake Campus
2022 - 2023 Dallas College Catalog
Catalog Filter(s): North Lake Campus (remove)

2022 - 2023 Catalog
Program: Marketing

MARKETING -- DIGITAL MEDIA MARKETING SPECIALIST

(Level 1 Certificate)

Offered on all campuses
  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: C1.MRKT.DIG.MEDIA.21

The Digital Media Marketing Specialist Certificate is a program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
IMED 1301 Introduction to Digital Media 3
+Elective Specialty Elective (one course) 3
MRKG 2348 Marketing Research and Strategies 3
Semester Total 12
Course Course Title Credit Hours
IMED 1345 Interactive Digital Media I 3
MRKG 2312 E-Commerce Marketing 3
+Elective Specialty Elective (one course) 1-3
MRKG 2371 Strategies in Social Media Marketing 3
Semester Total 10-12
Minimum Hours Required 22-24

+Specialty Elective - must be selected from the following courses:

Course Course Title Credit Hours
ARTC 1305 Basic Graphic Design 3
BUSG 1302 E-Business Management 3
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSI 1301 Business Principles 3
IMED 1316 Web Design I 3
IMED 2309 Internet Commerce 3
ITSE 1301 Web Design Tools 3
MRKG 1191 Special Topics in Business Marketing and Marketing Management 1
MRKG 1301 Customer Relationship Management 3
MRKG 1381 Cooperative Education-Marketing/Marketing Management, General 3

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING -- SALES AND MARKETING PROFESSIONAL CERTIFICATE

(Level 1 Certificate)

Offered on all campuses
  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: C1.MRKT.SALES/MRK.21

The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.

Course Course Title Credit Hours
MRKG 1311 Principles of Marketing 3
MRKG 1302 Principles of Retailing 3
+Elective Specialty Elective (one course) 3
+Elective Specialty Elective (one course) 3
MRKG 1301 Customer Relationship Management 3
MRKG 2333 Principles of Selling 3
Semester Total 18
Minimum Hours Required 18

+Specialty Electives - must be selected from the following courses:

Course Course Title Credit Hours
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSI 1301 Business Principles 3
FSHD 1308 Fashion Trends 3
FSHN 2301 Fashion Promotion 3
FSHN 2307 Fashion Advertising 3
FSHN 2320 Visual Merchandising 3
MRKG 1313 Public Relations 3
MRKG 1371 Sports Marketing 3
MRKG 2348 Marketing Research and Strategies 3
MRKG 2349 Advertising and Sales Promotion 3

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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