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2015 - 2016 Catalog
Program: Marketing Careers


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Marketing Careers -- Business Marketing AAS
Marketing Careers -- Customer Service Representative Certificate (Business Marketing)
Marketing Careers -- Sales Marketing Associate Certificate

MARKETING CAREERS - BUSINESS MARKETING AAS

(Associate in Applied Sciences Degree)

Brookhaven and Cedar Valley only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

CREDIT HOURS

SEMESTER I

MRKG 1302 Principles of Retailing 3
BMGT 1327 Principles of Management 3
BUSI 1301 Business Principles 3
ENGL 1301 Composition I 3
+Elective Humanities/Fine Arts 3
15

SEMESTER II

MRKG 2333 Principles of Selling 3
ECON 2301 Principles of Macroeconomics 3
ENGL 1302 Composition II 3
++Elective MATH Elective 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Public Speaking (3)
15

SEMESTER III

MRKG 1311 Principles of Marketing 3
MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
ACCT 2301 Principles of Financial Accounting OR 3
ACNT 1303 Introduction to Accounting I (3)
+++Elective 3
PSYC 2301 General Psychology 3
15

SEMESTER IV

MRKG 2349 Advertising and Sales Promotion 3
MRKG 1301 Customer Relationship Management 3
MRKG 2381 Cooperative Education - Marketing/Marketing Management, General 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
15
Minimum Hours Required 60

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective - must be selected from the AAS Core Options for Mathematics.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--BUSINESS MARKETING - CUSTOMER SERVICE REPRESENTATIVE

Gainful Employment Information

(Level I Certificate)

Brookhaven and Cedar Valley only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: C1.BH.CUSTSERV.14
CVC Degree Plan Code: C1.CV.CUSTSERV.14

Brookhaven College and Cedar Valley College have been awarded Program Recognition status by the Texas Skills Standards Board (www.tssb.org) for integrating the Customer Service and Sales Skills Standards as established by the National Retail Federation's Sales and Service Voluntary Patnership (http://www.salesandservice.org).

This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.

CREDIT HOURS

SEMESTER I

MRKG 1311 Principles of Marketing 3
BUSI 1301 Business Principles 3
MRKG 1301 Customer Relationship Management 3
+Elective MATH Elective 3
12

SEMESTER II

ENGL 1301 Composition I 3
MRKG 2333 Principles of Selling 3
MRKG 1381 Cooperative Education-Marketing/Marketing Management, General 3
9
Minimum Hours Required 21

+MATH Elective--must be selected from the AAS Core Options for Mathematics.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--BUSINESS MARKETING - SALES MARKETING ASSOCIATE

(Level I Certificate)

Brookhaven and Cedar Valley only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: C1.BH.SALESMKT.14
CVC Degree Plan Code: C1.CV.SALESMKT.14

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

CREDIT HOURS

SEMESTER I

MRKG 1302 Principles of Retailing 3
MRKG 1301 Customer Relationship Management 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Public Speaking (3)
9

SEMESTER II

MRKG 1311 Principles of Marketing 3
MRKG 2333 Principles of Selling 3
MRKG 2349 Advertising and Sales Promotion 3
9
Minimum Hours Required 18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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Contents Last Modified: May 29, 2015

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