Cedar Valley College > 2016 - 2017 Catalog > Course Descriptions for Marketing Careers

2016 - 2017 Catalog
Course Descriptions for Marketing Careers

Course Description Index | Degree Plans

Course Description Help Screen

BMGT 1191 (1 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at BHC, EFC

Special Topics In Business Administration and Management, General
This is a WECM Course Number.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (1 Lec.)


BMGT 1301 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Supervision
This is a WECM Course Number.
Course Description: The role of the supervisor includes managerial functions as applied to leadership, counseling, motivation, and human relations skills. (3 Lec.)


BMGT 1305 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at MVC

Communications in Management
This is a WECM Course Number.
Prerequisite: Successful completion of all Internet Development Technologies core curricula, and concurrent enrollment in specialization track, or demonstrated competence approved by program director.
Course Description: Basic theory and processes of communication skills necessary for the management of an organization's workforce. (3 Lec.)


BMGT 1306 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at EFC

Facilities Management
This is a WECM Course Number.
Course Description: For individuals whose responsibility includes general management and supervision of public buildings, business and industrial facilities, and other complexes requiring supervision and control. Includes fire alarm maintenance, plant maintenance, occupational safety, OSHA rules and regulations, management of maintenance supervisors, and hazardous materials awareness. (2 Lec., 4 Lab.)


BMGT 1309 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at EFC, ECC
Single-Course Delivery for EFC, ECC

Information and Project Management
This is a WECM Course Number.
Course Description: Critical path methods for planning and controlling projects. Includes time/cost tradeoffs, resource utilization, stochastic considerations, task determination, time management, scheduling management, status reports, budget management, customer service, professional attitude, and project supervision. (3 Lec.)


BMGT 1313 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at BHC, MVC

Principles of Purchasing
This is a WECM Course Number.
Course Description: The purchasing process as it relates to such topics as inventory control, price determination, vendor selection, negotiation techniques, and ethical issues. (3 Lec.)


BMGT 1327 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Principles of Management
This is a WECM Course Number.
Course Description: Concepts, terminology, principles, theories, and issues in the field of management. (3 Lec.)


BMGT 1331 (3 Credit Hours)
Course not offered this year at any colleges of DCCCD.

Production and Operations Management
This is a WECM Course Number.
Course Description: Fundamentals of the various techniques used in the practice of production and operations management. Includes location, design, and resource allocation. (3 Lec.)


BMGT 1382 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Cooperative Education - Business Administration And Management, General
This is a WECM Course Number.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. The student should have previous credit in or concurrent enrollment in BMGT 1301 or demonstrated competence approved by the instructor. (1 Lec., 14 Ext.)


BMGT 1383 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Cooperative Education - Business Administration And Management, General
This is a WECM Course Number.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. The student should have previous credit in or concurrent enrollment in HRPO 2301 or demonstrated competence approved by the instructor. (1 Lec., 14 Ext.)


BMGT 1391 (3 Credit Hours)
Offered at BHC, CVC, EFC, MVC

Special Topics in Business Administration and Management, General
This is a WECM Course Number.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.)


BMGT 1482 (4 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at EFC

Cooperative Education - Business Administration and Management, General
This is a WECM Course Number.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 21 Ext.)


BMGT 1483 (4 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at EFC

Cooperative Education - Business Administration and Management, General
This is a WECM Course Number.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 21 Ext.)


BMGT 2303 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Problem Solving and Decision Making
This is a WECM Course Number.
Course Description: Decision-making and problem-solving processes in organizations utilizing logical and creative problem solving techniques. Application of theory is provided by experiential activities using managerial decision tools. (3 Lec.)


BMGT 2309 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Leadership
This is a WECM Course Number.
Course Description: Concepts of leadership and its relationship to management. Prepares the student with leadership and communication skills needed to motivate and identify leadership styles. (3 Lec.)


BMGT 2331 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at BHC, EFC, MVC

Total Quality Management
This is a WECM Course Number.
Course Description: Quality of productivity in organizations. Includes planning for quality throughout the organization, analysis of costs of quality, and employee empowerment. (3 Lec.)


BMGT 2341 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Strategic Management
This is a WECM Course Number.
Course Description: Strategic management process involving analysis of how organizations develop and implement a strategy for achieving organizational objectives in a changing environment. (3 Lec.)


BMGT 2347 (3 Credit Hours)
Course not offered this year at any colleges of DCCCD.

Critical Thinking and Problem Solving
This is a WECM Course Number.
Course Description: Instruction in interpreting data for effective problem solving and recommending corrective action with emphasis on a structured approach to critical thinking and problem solving in a team environment. (3 Lec.)


BMGT 2382 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Cooperative Education - Business Administration And Management, General
This is a WECM Course Number.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. The student should have previous credit in or concurrent enrollment in HRPO 2307 or demonstrated competence approved by the instructor. (1 Lec., 14 Ext.)


BMGT 2383 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Cooperative Education - Business Administration And Management, General
This is a WECM Course Number.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. The student should have previous credit in or concurrent enrollment in BMGT 2303 or demonstrated competence approved by the instructor. (1 Lec., 14 Ext.)


BMGT 2384 (3 Credit Hours)
Offered at CVC, NLC

Cooperative Education - Operations Management and Supervision
This is a WECM Course Number.
Course Description: Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. (1 Lec., 20 Ext.)


FSHD 1233 (2 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Fashion Study Tour
This is a WECM Course Number.
Course Description: A course which combines the study of fashion with travel. Exploration of fashion, art, architecture, textiles, costumer, business, and cultural activities in major art and fashion cities. Examination of the most current work in the industry from a global perspective. This course may be repeated if topics and learning outcomes vary. This course may be repeated for credit. (2 Lec.)


FSHD 1302 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Introduction to Fashion
This is a WECM Course Number.
Course Description: Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities. (3 Lec.)


FSHD 1308 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Fashion Trends
This is a WECM Course Number.
Course Description: A study of the effects of eastern and western cultures on the development of fashion. Examination of the impact of social, psychological, economic, demographic, and lifestyle trends on fashion trends. (3 Lec.)


FSHD 1311 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Fashion History
This is a WECM Course Number.
Course Description: Survey of the evolution of fashion change, traced through garment development from ancient times to present day. A study of customs and silhouettes of each historical period and their modern day adaptations. (3 Lec., 1 Lab.)


FSHD 1318 (3 Credit Hours)
Course not offered this year at any colleges of DCCCD.

Apparel Computer Systems
This is a WECM Course Number.
Course Description: An introduction to apparel computer systems used in wholesale and retail fashion businesses. Applications demonstrated include computer-aided garment and textile design, fashion illustration, pattern-making, pattern grading, marker making, newsletters, brochures, advertisements, and catalogs. (2 Lec., 2 Lab.)


FSHD 1322 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Fashion Sketching
This is a WECM Course Number.
Course Description: Fundamentals of quick sketching to communicate design ideas. Instruction in drawing the male and female fashion figure. Emphasis on simple methods for making quick sketches to illustrate style information. This course must be completed with a grade of "C" or better. (2 Lec., 2 Lab.)


FSHD 1324 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Ready-to-Wear Construction
This is a WECM Course Number.
Course Description: Fundamentals of mass production of apparel focusing on the operation of industrial sewing and pressing equipment. Survey of materials selection and construction techniques used at all price levels of mass produced apparel. Introduction to industry seam allowances. Identification of differences between ready-to-wear and couture construction. This course must be completed with a grade of "C" or better. (2 Lec., 4 Lab.)


FSHD 1332 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Custom Patterns
This is a WECM Course Number.
Prerequisite: FSHN 1418.
Corequisite/Concurrent: FSHN 2315.
Course Description: Skill development in taking body measurements. Instruction in developing custom fittings for customized patterns. In-depth coverage of the process of transferring a custom body fitted canvas to a basic dress form and padding it for custom sizing. (2 Lec., 4 Lab.)


FSHD 1391 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Special Topics in Fashion Design and Illustration
This is a WECM Course Number.
Prerequisite: Sophomore standing or demonstrated competence approved by instructor, FSHN 1318, FSHD 1325 with a grade of "C" or better.
Course Description: The principles of good design for mass produced apparel are studied, especially as they apply to structural and decorative design. Careful attention is given to fabric selection and design. This course may be repeated if topics and learning outcomes vary. This course must be completed with a grade of "C" or better. This course may be repeated if topics and learning outcomes vary. (2 Lec., 4 Lab.)


FSHD 2241 (2 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Pattern Grading
This is a WECM Course Number.
Prerequisite: FSHN 1417 with a grade of "C" or better.
Course Description: Instruction in sizing standard patterns larger and smaller for the mass production of apparel. A study of 1", 1-1/2", and 2" and S-M-L-XL grade rules and their applications. Skill development in grading basic and fashion patterns with the ruler, the grading machine, and the computer. This course must be completed with a grade of "C" or better. (1 Lec., 2 Lab.)


FSHD 2305 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Computer Aided Apparel Design
This is a WECM Course Number.
Prerequisite: FSHN 1418.
Course Description: Fundamentals of computerized pattern design and marker making, as they pertain to the industrial production of apparel products. This course must be completed with a grade of "C" or better. (2 Lec., 2 Lab.)


FSHD 2343 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Fashion Collection Design
This is a WECM Course Number.
Prerequisite: FSHN 1417, FSHN 1418, FSHD 1324, FSHN 1325, FSHN 1313, or FSHD 1311 with a grade of "C" or better. This is an advanced-level class.
Course Description: Advanced concepts in designing a collection of marketable apparel. Instruction in developing a design work board for specific target market and selecting the most marketable ideas for the collection. Emphasis on resource development, fabric selection, estimating wholesale costs, and initial pattern and garment production. This course must be completed with a grade of "C" or better. (2 Lec., 4 Lab.)


FSHD 2344 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Fashion Collection Production
This is a WECM Course Number.
Prerequisite: FSHD 2343 and FSHD 1391.
Course Description: A continuation of the Fashion Collection Design course (FSHD 2343). Emphasis on production, costing, and marketing a cohesive collection of fashion apparel. Instruction in completing production patterns for all collection garments. This course must be completed with a grade of "C" or better. (2 Lec., 4 Lab.)


HRPO 1311 (3 Credit Hours)
Offered at CVC

Human Relations
This is a WECM Course Number.
Course Description: Practical application of the principles and concepts of the behavioral sciences to interpersonal relationships in the business and industrial environment. (3 Lec.)


HRPO 1391 (3 Credit Hours)
Course not offered this year at any colleges of DCCCD.

Special Topics in Human Resource Management
This is a WECM Course Number.
Course Description: This course provides students with a global perspective of the history, development, methodology, ethical and societal issues and trends in Alternative Dispute Resolution. This course may be repeated if topics and learning outcomes vary. (3 Lec.)


HRPO 2301 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Human Resources Management
This is a WECM Course Number.
Course Description: Behavioral and legal approaches to the management of human resources in organizations. (3 Lec.)


HRPO 2307 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Organizational Behavior
This is a WECM Course Number.
Course Description: The analysis and application of organizational theory, group dynamics, motivation theory, leadership concepts, and the integration of interdisciplinary concepts from the behavioral sciences. (3 Lec.)


IBUS 1191 (1 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC, RLC

Special Topics in International Business
This is a WECM Course Number.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Business, industrial, or service requirements in the international arena will determine specific topics or skill development offered including software, regulatory updates, or market research. This course may be repeated if topics and learning outcomes vary. (1 Lec.)


IBUS 1291 (2 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC, RLC

Special Topics in International Business
This is a WECM Course Number.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Business, industrial, or service requirements in the international arena will determine specific topics or skill development offered including software, regulatory updates, or market research. This course may be repeated if topics and learning outcomes vary. (2 Lec.)


IBUS 1300 (3 Credit Hours)
Offered at CVC, RLC

Global Logistics Management
This is a WECM Course Number.
Course Description: Develop skills and understanding in global logistics processes, procedures, and regulations used in transportation, physical distribution, warehousing, inventory control, materials, packaging, plant and warehouse location, risk management, and networks for logistics, suppliers, and information. Utilize decision making and case resolution techniques to solve problems and to develop logistical and information networks for supply chain management appropriate for global corporations. (3 Lec.)


IBUS 1301 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at RLC

Principles of Exports
This is a WECM Course Number.
Course Description: Export management processes and procedures. Includes governmental controls and compliance, licensing of products, documentation, commercial invoices, and transportation. Emphasizes human and public relations, management of personnel, finance, and accounting procedures. (3 Lec.)


IBUS 1302 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at RLC

Principles of Imports
This is a WECM Course Number.
Course Description: Practices and processes of import management operations including such factors as government controls and compliance. Emphasizes the preparation and understanding of import documents such as customs invoices, packing lists, and commercial invoices. (3 Lec.)


IBUS 1305 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at BHC, ECC, RLC

Introduction to International Business and Trade
This is a WECM Course Number.
Course Description: The techniques for entering the international marketplace. Emphasis on the impact and dynamics of sociocultural, demographic, economic, technological, and political factors in the foreign trade environment. Topics include patterns of world trade, internationalization of the firm, and operating procedures of the multinational enterprise. Develop a strategic project that internationalizes functional business operations and resolve case problems for international business operations. (3 Lec.)


IBUS 1341 (3 Credit Hours)
Offered at CVC, ECC, RLC

Global Supply Chain Management
This is a WECM Course Number.
Course Description: International purchasing or sourcing. Includes the advantages and the barriers of purchasing internationally, global sourcing, procurement technology, and purchasing processes. Emphasizes issues of contract administration, location, and evaluation of foreign suppliers, total cost approach, exchange fluctuations, customs procedures, and related topics. Produce a project in purchasing/buying specific items and utilize exchange rates, channels of distribution, or customs regulations to resolve problems. (3 Lec.)


IBUS 1349 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at RLC

International E-Commerce Systems
This is a WECM Course Number.
Course Description: Managing electronic business, commerce, and government information systems and technology. Uses appropriate software such as the National Trade Data Base. Emphasizes the role of global strategic information systems as applied to problem solving and current transportation and customs software. (2 Lec., 2 Lab.)


IBUS 1354 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at RLC

International Marketing Management
This is a WECM Course Number.
Course Description: Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international marketing plan. (3 Lec.)


IBUS 1391 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC, RLC

Special Topics in International Business
This is a WECM Course Number.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Business, industrial, or service requirements in the international arena will determine specific topics or skill development offered including software, regulatory updates, or market research. This course may be repeated if topics and learning outcomes vary. (3 Lec.)


IBUS 2335 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at BHC, ECC, RLC

International Business Law
This is a WECM Course Number.
Course Description: A course in law as it applies to international business transactions in the global political-legal environment. Study of interrelationships among laws of different countries and the legal effects on individuals and business organization. Topics include agency agreements, international contracts and administration, regulation of exports and import, technology transfer, regional transactions, intellectual property, product liability, and legal organization. Select most appropriate legal organization and representation; interpret or prepare related legal documents. (3 Lec.)


IBUS 2339 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at BHC, ECC, NLC, RLC

International Banking and Trade Finance
This is a WECM Course Number.
Course Description: International monetary system, financial markets, flow of capital, foreign exchange, and financial institutions. Includes risk analysis, export-import payments and financing, the preparation of letters of credit, related shipping documentation, electronic fund remittance, and foreign investment financing. Analyze foreign investment and financial environments for countries or regions, prepare letters of credit, resolve problems regarding working capital and foreign exchange, and evaluate trade financing through the SBA, USDOC Export Assistance Centers, and the Export-Import Bank. (3 Lec.)


IBUS 2341 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at RLC

Intercultural Management
This is a WECM Course Number.
Course Description: Cross-cultural comparisons of management and communications processes. Emphasizes cultural, ethnic, geographic distinctions, and antecedents that affect individual, group, and organizational behavior. May include sociocultural demographics, economics, technology, legal issues, negotiations, and processes of decision making in the international cultural environment. (3 Lec.)


IBUS 2345 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC, RLC

Import Customs Regulations
This is a WECM Course Number.
Course Description: Duties and responsibilities of the licensed customs broker. Includes processes for customs clearance including appraisement, bonded warehouse entry, examination of goods, harmonized tariffs, fees, bonding, penalties, quotas, immediate delivery, consumption, liquidation, computerized systems, laws, and regulations. Prepare for and take a sample exam for the U. S. Customs Broker License Exam; utilize Title 19, Code of Federal Regulations to resolve complex problems involving processes, and documentation enabling you to function smoothly as an importer, trader, international purchasing agent, buyer, or other intermediary. (3 Lec.)


IBUS 2366 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC, RLC

Practicum (or Field Experience) - International Business/Trade/Commerce
This is a WECM Course Number.
Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, the college, and the student. A paid position or an unpaid internship applies theory, concepts, and skills involving specialized materials, technology, procedures, regulations, laws, and interactions within and among political, economic, environmental, social, and legal systems associated with International Business and Trade and demonstrates legal and ethical behavior, safety practices, interpersonal and teamwork skills, and appropriate written and verbal communications using the terminology of the occupation and the business/industry. (21 Ext.)


MRKG 1291 (2 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Special Topics in Business Marketing and Marketing Management
This is a WECM Course Number.
Prerequisite: Successful completion of all Internet Development Technologies core curricula, and concurrent enrollment in specialization track, or demonstrated competence approved by program director.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (2 Lec.)


MRKG 1301 (3 Credit Hours)
Offered at BHC, CVC, ECC, NLC

Customer Relationship Management
This is a WECM Course Number.
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)


MRKG 1302 (3 Credit Hours)
Offered at BHC, CVC, ECC

Principles of Retailing
This is a WECM Course Number.
Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)


MRKG 1311 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC

Principles Of Marketing
This is a WECM Course Number.
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)


MRKG 1366 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at BHC, ECC

Practicum (or Field Experience) - Marketing/Marketing Management, General
This is a WECM Course Number.
Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, college, and student. (21 Ext.)


MRKG 1381 (3 Credit Hours)
Offered at BHC, CVC, ECC

Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)


MRKG 1391 (3 Credit Hours)
Offered at CVC, ECC

Special Topics in Business Marketing and Marketing Management
This is a WECM Course Number.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.)


MRKG 2312 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at EFC, ECC

e-Commerce Marketing
This is a WECM Course Number.
Prerequisite: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs.
Course Description: Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)


MRKG 2333 (3 Credit Hours)
Offered at BHC, CVC, ECC

Principles of Selling
This is a WECM Course Number.
Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)


MRKG 2348 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at ECC

Marketing Research and Strategies
This is a WECM Course Number.
Course Description: Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.)


MRKG 2349 (3 Credit Hours)
Offered at BHC, CVC, ECC

Advertising and Sales Promotion
This is a WECM Course Number.
Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)


MRKG 2366 (3 Credit Hours)
This course is not currently offered by Cedar Valley College.
Offered at BHC, ECC

Practicum (or Field Experience) - Marketing/Marketing Management, General
This is a WECM Course Number.
Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, college, and student. (21 Ext.)


MRKG 2381 (3 Credit Hours)
Offered at BHC, CVC

Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)



Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.

WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.