2020 - 2021 Dallas College Catalog

2020 - 2021 Catalog
Course Descriptions for Marketing

Course Description Index | Degree Plans

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Course Number: FSHD 1302 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Introduction to Fashion

This is a WECM Course Number.
Course Description: Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities. (3 Lec.)


Course Number: FSHD 1308 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion Trends

This is a WECM Course Number.
Course Description: A study of the effects of eastern and western cultures on the development of fashion. Examination of the impact of social, psychological, economic, demographic, and lifestyle trends on fashion trends. (3 Lec.)


Course Number: FSHD 1311 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion History

This is a WECM Course Number.
Course Description: Survey of the evolution of fashion change, traced through garment development from ancient times to present day. A study of customs and silhouettes of each historical period and their modern day adaptations. (3 Lec., 1 Lab.)


Course Number: FSHD 1322 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion Sketching

This is a WECM Course Number.
Course Description: Fundamentals of quick sketching to communicate design ideas. Instruction in drawing the male and female fashion figure. Emphasis on simple methods for making quick sketches to illustrate style information. This course must be completed with a grade of "C" or better. (2 Lec., 2 Lab.)


Course Number: FSHD 1324 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Ready-to-Wear Construction

This is a WECM Course Number.
Course Description: Fundamentals of mass production of apparel focusing on the operation of industrial sewing and pressing equipment. Survey of materials selection and construction techniques used at all price levels of mass produced apparel. Introduction to industry seam allowances. Identification of differences between ready-to-wear and couture construction. This course must be completed with a grade of "C" or better. (2 Lec., 4 Lab.)


Course Number: FSHD 1332 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Custom Patterns

This is a WECM Course Number.
Prerequisite Required: FSHD 1324, FSHN 1325, FSHN 1417, FSHN 1418.
Course Description: Skill development in taking body measurements. Instruction in developing custom fittings for customized patterns. In-depth coverage of the process of transferring a custom body fitted canvas to a basic dress form and padding it for custom sizing. (2 Lec., 2 Lab.)


Course Number: FSHD 1391 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Special Topics in Fashion Design and Illustration

This is a WECM Course Number.
Prerequisite Required: FSHN 1418, FSHN 1325.
Course Description: The principles of good design for mass produced apparel are studied, especially as they apply to structural and decorative design. Careful attention is given to fabric selection and design. This course must be completed with a grade of "C" or better. This course may be repeated if topics and learning outcomes vary. (2 Lec., 4 Lab.)


Course Number: FSHD 2241 (2 Credit Hours)
Listed by Campus(es): ECC

Course Title: Pattern Grading

This is a WECM Course Number.
Prerequisite Required: FSHN 1417.
Course Description: Instruction in sizing standard patterns larger and smaller for the mass production of apparel. A study of 1", 1-1/2", and 2" and S-M-L-XL grade rules and their applications. Skill development in grading basic and fashion patterns with the ruler, the grading machine, and the computer. This course must be completed with a grade of "C" or better. (1 Lec., 2 Lab.)


Course Number: FSHD 2288 (2 Credit Hours)
Listed by Campus(es): ECC

Course Title: Internship–Fashion/Apparel Design

This is a WECM Course Number.
Prerequisite Recommended: FSHD 1324, FSHN 1417, FSHN 1418, FSHD 1311, DRAM 1310 with a "C" or better.
Course Description: A work-based learning experience that enable the student to apply specialized occupational theory, skills and concepts. A learning plan is developed by the college and the employer. (6 Ext.)


Course Number: FSHD 2305 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Computer Aided Apparel Design

This is a WECM Course Number.
Prerequisite Required: FSHN 1417.
Course Description: Fundamentals of computerized pattern design and marker making, as they pertain to the industrial production of apparel products. This course must be completed with a grade of "C" or better. (2 Lec., 2 Lab.)


Course Number: FSHD 2343 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion Collection Design

This is a WECM Course Number.
Prerequisite Required: FSHN 1417, FSHN 1418, FSHD 1324, FSHN 1325, FSHN 1313, FSHD 1311, FSHD 1322.
Course Description: Advanced concepts in designing a collection of marketable apparel. Instruction in developing a design work board for specific target market and selecting the most marketable ideas for the collection. Emphasis on resource development, fabric selection, estimating wholesale costs, and initial pattern and garment production. This course must be completed with a grade of "C" or better. (2 Lec., 4 Lab.)


Course Number: FSHD 2344 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion Collection Production

This is a WECM Course Number.
Prerequisite Required: FSHD 2343.
Course Description: A continuation of the Fashion Collection Design course (FSHD 2343). Emphasis on production, costing, and marketing a cohesive collection of fashion apparel. Instruction in completing production patterns for all collection garments. This course must be completed with a grade of "C" or better. (2 Lec., 4 Lab.)


Course Number: FSHD 2388 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Internship–Fashion/Apparel Design

This is a WECM Course Number.
Prerequisite Recommended: FSHD 1324, FSHN 1417, FSHN 1418, FSHN 1123 with a "C" or better or approval of instructor.
Course Description: A work-based learning experience that enable the student to apply specialized occupational theory, skills and concepts. A learning plan is developed by the college and the employer. (9 Ext.)


Course Number: FSHN 1123 (1 Credit Hours)
Listed by Campus(es): ECC

Course Title: Introduction to Mass Production

This is a WECM Course Number.
Course Description: An introduction to mass production, marketing, and merchandising in the fashion industry. This course must be completed with a grade of "C" or better. (1 Lec., 1 Lab.)


Course Number: FSHN 1301 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Textiles

This is a WECM Course Number.
Course Description: A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the fibers, yarns, dyeing, printing and finishing. Application of textiles used in the apparel industry. (2 Lec., 2 Lab.)


Course Number: FSHN 1312 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Apparel and Accessories Marketing Operations

This is a WECM Course Number.
Course Description: An overview of fashion trends and concepts to include, branding, environmental influences, and marketing operating. (3 Lec.)


Course Number: FSHN 1313 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Basic Color Theory and Application

This is a WECM Course Number.
Course Description: Principles of color theory including the effect of light on color and mixing color pigment in opaque media. This course must be completed with a grade of "C" or better. (2 Lec., 4 Lab.)


Course Number: FSHN 1315 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Draping

This is a WECM Course Number.
Prerequisite Required: FSHN 1417, FSHD 1324.
Course Description: Instruction in draping various designs on a dress form and translating the designs to a muslin pattern. (2 Lec., 4 Lab.)


Course Number: FSHN 1325 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Basic Women's Tailoring

This is a WECM Course Number.
Prerequisite Required: FSHD 1324.
Course Description: An introduction to tailoring women’s apparel including instruction in pattern alterations and fit. Fundamentals of sewing machine operations, fabric preparation and cutting, machine and hand sewing techniques, and pressing proficiencies. (2 Lec., 4 Lab.)


Course Number: FSHN 1382 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Cooperative Education - Fashion Merchandising

This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Fashion Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)


Course Number: FSHN 1391 (3 Credit Hours) New course added November 10, 2020
Listed by Campus(es): ECC

Course Title: Special Topics in Fashion Merchandising

This is a WECM Course Number.
Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary for preparation and enhancement of fashion styling to meet professional standards. Includes styling for fashion situations and establishing a styling portfolio. (3 Lec.)


Course Number: FSHN 1417 (4 Credit Hours)
Listed by Campus(es): ECC

Course Title: Pattern Drafting I

This is a WECM Course Number.
Corequisite/Concurrent: FSHD 1324.
Course Description: Principles of drafting basic collars, skirts, bodices, and sleeves. Includes cutting out garments. (2 Lec., 6 Lab.)


Course Number: FSHN 1418 (4 Credit Hours)
Listed by Campus(es): ECC

Course Title: Pattern Drafting II

This is a WECM Course Number.
Prerequisite Required: FSHN 1417, FSHD 1324.
Course Description: A continuation of Pattern Drafting I. Emphasis on drafting basic patterns and garment construction. (2 Lec, 6 Lab.)


Course Number: FSHN 2301 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion Promotion

This is a WECM Course Number.
Course Description: A study of fashion direction, publicity, and fashion event coordination. Emphasis on fashion event production. (3 Lec.)


Course Number: FSHN 2303 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion Buying

This is a WECM Course Number.
Course Description: Fundamentals of fashion buying with instruction in planning, pricing, and purchasing retail fashion inventories. Identification of wholesale merchandise resources. Instruction in calculating retail math functions of buying. (3 Lec.)


Course Number: FSHN 2307 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion Advertising

This is a WECM Course Number.
Course Description: General principles and practices of fashion advertising and consumer directed communication including a study of integrated marketing communications. (3 Lec.)


Course Number: FSHN 2315 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Pattern Drafting III

This is a WECM Course Number.
Prerequisite Required: FSHN 1417, FSHN 1418, FSHD 1324, FSHN 1325.
Course Description: Develops techniques for drafting patterns for apparel. Includes creation and construction of original designs. (2 Lec., 4 Lab.)


Course Number: FSHN 2320 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Visual Merchandising

This is a WECM Course Number.
Course Description: Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. (2 Lec., 2 Lab.)


Course Number: FSHN 2370 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Technical Product Development

This is a Local Need Course.
Prerequisite Required: FSHD 1324, FSHN 1325, FSHN 2315.
Course Description: Advanced pattern making for production ready patterns. Creation of "tech packs" (technical packets) with detailed production specifications of fabric and trims, sewing construction, finishing details, size specifications, grading, and allowable tolerances. Creation of the PLM - Product Life Management cycle. (2 Lec., 4 Lab.)


Course Number: FSHN 2372 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fashion Computer Graphics

This is a Local Need Course.
Course Description: This course covers Adobe Photoshop® and Illustrator® as it applies to fashion marketing & design boards, line sheets, tech packs, and other forms of product promotion. The student will be able to create "flats" (garment illustrations) and learn how to manipulate textiles through Photoshop® to recolor, resize, innovate, and apply the texture/ print to garments. (2 Lec., 2 Lab)


Course Number: FSHN 2382 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Cooperative Education - Fashion Merchandising

This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Fashion Marketing and FSHN 1382.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)


Course Number: FSHN 2432 (4 Credit Hours)
Listed by Campus(es): ECC

Course Title: Advanced Pattern Drafting

This is a WECM Course Number.
Prerequisite Required: FSHN 1325, FSHN 2315.
Course Description: Advanced techniques for drafting patterns. (2 Lec., 6 Lab.)


Course Number: INDS 1300 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Interior Design Drafting Applications

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 1301, INDS 1311, and INDS 1319 passed with a "C" or better.
Corequisite/Concurrent: Concurrent enrollment with INDS 2313 and INDS 2321.
Course Description: Computer-aided drafting, (CAD) as a tool for interior design, illustration, drafting and design development. (2 Lec., 4 Lab.)


Course Number: INDS 1301 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Basic Elements of Design

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Students must earn a grade of "C" or better.
Course Description: A study of basic design concepts with projects in shape, line, value, texture, pattern, spatial illusion, and form. Includes 2-D and 3-D model building. This course is cross-listed as INDS 1301. The student may register for either INDS 1301 or INDS 1401 but may receive credit for only one of the two. (2 Lec., 4 Lab.)


Course Number: INDS 1311 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Fundamentals of Interior Design

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Students must earn a grade of "C" or better.
Course Description: An introduction to the elements and principles of design, the interior design profession, and the interior design problem-solving process. Students will also study color theory. (2 Lec., 2 Lab.)


Course Number: INDS 1315 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Materials, Methods, and Estimating

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 2313 passed with a "C" or better. Student must earn a grade of "C" or better.
Course Description: A study of materials and textiles, methods of construction and installation, and estimating for interior design applications. Includes a thorough overview of textiles. The student will identify appropriate materials and textiles for specific interior design applications: calculate quantities and costs of materials; and identify quality construction, installation, and craftsmanship. (2 Lec., 4 Lab.)


Course Number: INDS 1319 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Technical Drawing for Interior Designers

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: An introduction to reading and preparing technical construction drawings for interior design; including plans, elevations, details, schedules, dimensions and lettering. Drawings are produced by hand. Hand sketching is introduced. (2 Lec., 4 Lab.)


Course Number: INDS 1345 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Commercial Design I

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 1300, INDS 1315, INDS 1351, INDS 1352, INDS 2313, INDS 2317, INDS 2321, and INDS 2335 passed with a "C" or better.
Corequisite/Concurrent: Concurrent enrollment with INDS 2315. Student must earn a grade of "C" or better.
Course Description: A study of design principles applied to furniture layout and space planning for commercial interiors. ADA and Building codes are introduced and studied. (2 Lec., 4 Lab.)


Course Number: INDS 1351 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: History of Interiors I

This is a WECM Course Number.
Prerequisite Recommended: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: A historical survey of design in architecture, interiors, furnishings, and decorative elements from the ancient cultures through the Italian Renaissance time period. (3 Lec., 1 Lab.)


Course Number: INDS 1352 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: History of Interiors II

This is a WECM Course Number.
Prerequisite Recommended: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: A multi-cultural historical survey of design in architecture, interiors, furnishings, and decorative elements from the post-Renaissance period to present time. (3 Lec., 1 Lab.)


Course Number: INDS 1391 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Special Topics in Interior Design

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: Topics address recently identified current events, skills, knowledges, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course was designed to be repeated multiple times to improve student proficiency. This is an introductory course to the many aspects of restoration, preservation, and adaptive reuse of structures and spaces. Emphasis is placed on the architectural interior. Legal and tax issues are discussed. Restoration projects involving actual structures are studied, along with theoretical problems. Specialized resources are included. This course may be repeated if topics and learning outcomes vary. (2 Lec., 3 Lab.)


Course Number: INDS 1491 (4 Credit Hours)
Listed by Campus(es): ECC

Course Title: Special Topics in Interior Design

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: Topics address recently identified current events, skills, knowledges, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. The principles studied in INDS 2331 are expanded to include project management. Advanced construction documents are prepared. The design programming document prepared in INDS 2331 will be developed into a capstone design experience demonstrating mastery of the interior design process from concept to completion. This course may be repeated if topics and learning outcomes vary. (3 Lec., 4 Lab.)


Course Number: INDS 2305 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Interior Design Graphics

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: Skill development in computer-generated graphics and technical drawings for interior design applications. The preparation of detailed working drawings for a commercial building with emphasis on commercial construction methods using BIM software. (2 Lec., 4 Lab.)


Course Number: INDS 2307 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Textiles for Interior Design

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: The study of interior design textiles including characteristics, care, codes and applications. Commercial textiles are explored. (2 Lec., 2 Lab.)


Course Number: INDS 2313 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Residential Design I

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 1301, INDS 1311, and INDS 1319 passed with a “C” or better.
Corequisite/Concurrent: Concurrent enrollment with INDS 1300 and INDS 2321. Student must earn a grade of "C" or better.
Course Description: The study of residential spaces, including identification of client needs, programming, standards, space planning, drawings, and presentations. (2 Lec., 4 Lab.)


Course Number: INDS 2315 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Lighting for Interior Designers

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 1300, INDS 1315, INDS 1351, INDS 1352, INDS 2313, INDS 2317, INDS 2321, and INDS 2335 passed with a “C” or better are prerequisites to enroll in this course.
Corequisite/Concurrent: Concurrent enrollment with INDS 1345. Student must earn a grade of "C" or better.
Course Description: Fundamentals of lighting design, including lamps, luminaries, lighting techniques, and applications for residential and commercial projects. (2 Lec., 4 Lab.)


Course Number: INDS 2317 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Rendering Techniques

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 1300, INDS 2313, and INDS 2321 passed with a “C” or better.
Corequisite/Concurrent: Concurrent enrollment with INDS 2335. Student must earn a grade of "C" or better.
Course Description: A study of rendering techniques for formal interior design presentation, using a variety of media. (2 Lec., 4 Lab.)


Course Number: INDS 2321 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Presentation Drawing

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 1301, INDS 1311 and INDS 1319 passed with a "C" or better.
Corequisite/Concurrent: Concurrent enrollment with INDS 1300 and INDS 2313. Student must earn a grade of "C" or better.
Course Description: An introduction to two- and three-dimensional presentations, including drawings with one- and two-point perspectives, plans, and elevations. (2 Lec., 4 Lab.)


Course Number: INDS 2325 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Professional Practices for Interior Designers

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: A study of business practices and procedures for interior designers, including professional ethics, project management, marketing, and legal issues. (3 Lec., 1 Lab.)


Course Number: INDS 2330 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Interior Design Building Systems

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: An overview of building materials, mechanical systems, and construction techniques as applied to interior design. Discussion of codes, project sequencing and the interpretation of detailed working drawings. (3 Lec.)


Course Number: INDS 2331 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Commercial Design II

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: Advanced concepts of specialized commercial interior design projects, including hospitality, corporate, retail, health care, institutional, or other specialized commercial design projects. In addition, the student will select a project and complete a programming document. (2 Lec., 4 Lab.)


Course Number: INDS 2335 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Residential Design II

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 1300, INDS 2313, and INDS 2321 passed with a “C” or better.
Corequisite/Concurrent: Concurrent enrollment with INDS 2317. Student must earn a grade of "C" or better.
Course Description: A comprehensive study of complex residential interior design problems, including advanced space planning, documentation, specifications, budgets, and presentation renderings. (2 Lec., 4 Lab.)


Course Number: INDS 2337 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Portfolio Presentation

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. INDS 1315, INDS 1351, INDS 1352, INDS 2317, and INDS 2335 passed with a "C" or better.
Corequisite/Concurrent: Concurrent enrollment with INDS 1345. Student must earn a grade of "C" or better.
Course Description: A course in the preparation and presentation of a comprehensive interior design portfolio, including resume preparation, employment interview skills and goal setting. Create and modify computer generated drawings. (2 Lec., 2 Lab.)


Course Number: INDS 2380 (3 Credit Hours)
Listed by Campus(es): ECC

Course Title: Cooperative Education - Interior Design

This is a WECM Course Number.
Prerequisite Required: Interior Design Major. Student must earn a grade of "C" or better.
Course Description: Career-related activities encountered in the student's area of specialization are offered through a cooperative an individualized agreement among the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 20 Ext.)


Course Number: MRKG 1301 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, ECC, NLC, RLC

Course Title: Customer Relationship Management

This is a WECM Course Number.
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)


Course Number: MRKG 1302 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, ECC, RLC

Course Title: Principles of Retailing

This is a WECM Course Number.
Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)


Course Number: MRKG 1311 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Principles Of Marketing

This is a WECM Course Number.
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)


Course Number: MRKG 1313 (3 Credit Hours)
Listed by Campus(es): ECC, RLC

Course Title: Public Relations

This is a WECM Course Number.
Course Description: Exploration of theories, techniques and processes of public relations (PR). Includes methods of building goodwill, analysis of media, obtaining publicity, and implementation of PR programs. (3 Lec.)


Course Number: MRKG 1366 (3 Credit Hours)
Listed by Campus(es): BHC, ECC

Course Title: Practicum (or Field Experience) - Marketing/Marketing Management, General

This is a WECM Course Number.
Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, college, and student. (21 Ext.)


Course Number: MRKG 1371 (3 Credit Hours)
Listed by Campus(es): ECC, RLC

Course Title: Sports Marketing

This is a Local Need Course.
Course Description: Overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sports industry as well as understanding how sports can be used to assist in the marketing of other companies and products. Recognize the uniqueness of sports marketing compared to traditional marketing approach. Analyze market segmentation of the sports industry, the importance of market research, and the identification of customers using database marketing and appropriately applying the marketing mix to develop various materials including sponsorship and endorsement packages. (2 Lec., 4 Lab.)


Course Number: MRKG 1381 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, ECC, RLC

Course Title: Cooperative Education - Marketing/Marketing Management, General

This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)


Course Number: MRKG 2312 (3 Credit Hours)
Listed by Campus(es): EFC, ECC, RLC

Course Title: e-Commerce Marketing

This is a WECM Course Number.
Prerequisite Recommended: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs.
Course Description: Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)


Course Number: MRKG 2333 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, ECC, RLC

Course Title: Principles of Selling

This is a WECM Course Number.
Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)


Course Number: MRKG 2348 (3 Credit Hours)
Listed by Campus(es): ECC, RLC

Course Title: Marketing Research and Strategies

This is a WECM Course Number.
Course Description: Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.)


Course Number: MRKG 2349 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, RLC

Course Title: Advertising and Sales Promotion

This is a WECM Course Number.
Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)


Course Number: MRKG 2366 (3 Credit Hours)
Listed by Campus(es): BHC, ECC

Course Title: Practicum (or Field Experience) - Marketing/Marketing Management, General

This is a WECM Course Number.
Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, college, and student. (21 Ext.)


Course Number: MRKG 2371 (3 Credit Hours)
Listed by Campus(es): ECC, RLC

Course Title: Strategies in Social Media Marketing

This is a Local Need Course.
Course Description: A study of current trends in social media followed by the development of a plan and implementation of social media marketing activities and evaluation of data using online analytics. (2 Lec., 4 Lab.)


Course Number: MRKG 2381 (3 Credit Hours)
Listed by Campus(es): BHC, CVC

Course Title: Cooperative Education - Marketing/Marketing Management, General

This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)



ACGM (Lower-Division Academic Course Guide Manual) Courses

Designated by the Texas Higher Education Coordinating Board for general academic transfer among community, state, and technical colleges in Texas; and state public four-year colleges and universities as freshman and sophomore general education courses.


WECM (Workforce Education Course Manual) Courses

Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.