2023 - 2024 Catalog
Program: Marketing
Title: Sales and Marketing Professional Certificate
(Level 1 Certificate)
Offered on all campuses
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.SALES/MRK.21
The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.
Course | Course Title | Credit Hours |
---|---|---|
MRKG 1311 | Principles of Marketing | 3 |
MRKG 1302 | Principles of Retailing | 3 |
Elective | Specialty Elective ➀ | 3 |
MRKG 1301 | Customer Relationship Management | 3 |
MRKG 2349 | Advertising and Sales Promotion | 3 |
MRKG 2333 | Principles of Selling | 3 |
Semester Total | 18 |
Minimum Hours Required | 18 |
---|
➀ Specialty Electives - must be selected from the following courses:
Course | Course Title | Credit Hours |
---|---|---|
FSHN 1312 | Apparel and Accessories Marketing Operations | 3 |
FSHN 2301 | Fashion Promotion | 3 |
FSHN 2307 | Fashion Advertising | 3 |
MRKG 1313 | Public Relations | 3 |
MRKG 1371 | Sports Marketing | 3 |
MRKG 2312 | E-Commerce Marketing | 3 |
MRKG 2371 | Digital Media | 3 |
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.