2023 - 2024 Catalog
Program: Marketing
Title: Digital Media Marketing Specialist Certificate
(Level 1 Certificate)
Offered on all campuses
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.DIG.MEDIA.21
The Digital Media Marketing Specialist Certificate is a program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 2312 | E-Commerce Marketing | 3 |
| MRKG 2371 | Strategies in Social Media Marketing | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| MRKG 2370 | Digital Marketing | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 18 | |
|---|---|---|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.