2022 - 2023 Catalog
Program: Marketing
Title: Digital Media Marketing Specialist Certificate
(Level 1 Certificate)
Offered on all campuses
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.DIG.MEDIA.21
The Digital Media Marketing Specialist Certificate is a program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| IMED 1301 | Introduction to Digital Media | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| Semester Total | 12 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| IMED 1345 | Interactive Digital Media I | 3 |
| MRKG 2312 | E-Commerce Marketing | 3 |
| +Elective | Specialty Elective (one course) | 1-3 |
| MRKG 2371 | Strategies in Social Media Marketing | 3 |
| Semester Total | 10-12 | |
| Minimum Hours Required | 22-24 | |
|---|---|---|
+Specialty Elective - must be selected from the following courses:
| Course | Course Title | Credit Hours |
|---|---|---|
| ARTC 1305 | Basic Graphic Design | 3 |
| BUSG 1302 | E-Business Management | 3 |
| BUSG 2309 | Small Business Management/Entrepreneurship | 3 |
| BUSI 1301 | Business Principles | 3 |
| IMED 1316 | Web Design I | 3 |
| IMED 2309 | Internet Commerce | 3 |
| ITSE 1301 | Web Design Tools | 3 |
| MRKG 1191 | Special Topics in Business Marketing and Marketing Management | 1 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 1381 | Cooperative Education-Marketing/Marketing Management, General | 3 |
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.