2022 - 2023 Catalog
Program: Marketing
(Associate of Applied Science Degree)
- Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
BHC Degree Plan Code: AAS.BH.BUSMRKT.21
CVC Degree Plan Code: AAS.CV.BUSMRKT.21
The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1302 | Principles of Retailing | 3 |
| BMGT 1327 | Principles of Management | 3 |
| BUSI 1301 | Business Principles | 3 |
| ENGL 1301 | Composition 1 | 3 |
| +Elective | Humanities/Fine Arts | 3 |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 2333 | Principles of Selling | 3 |
| ECON 2301 | Principles of Macroeconomics | 3 |
| ENGL 1302 | Composition 2 | 3 |
| ++Elective | MATH Elective | 3 |
| SPCH 1311 | Introduction to Speech Communication OR | 3 |
| SPCH 1315 | Public Speaking | (3) |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 1381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| ACCT 2301 | Principles of Financial Accounting OR | 3 |
| ACNT 1303 | Introduction to Accounting 1 | (3) |
| +++Elective | 3 | |
| PSYC 2301 | General Psychology | 3 |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 2381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| HRPO 2307 | Organizational Behavior | 3 |
| HRPO 2301 | Human Resources Management | 3 |
| Semester Total | 15 | |
| Minimum Hours Required | 60 | |
|---|---|---|
+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.
++MATH Elective - must be selected from the AAS Core Options for Mathematics.
+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Skills Achievement Award)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: SA.MRKT.CALL.CENTER
This sequence of courses will prepare students for entry-level employment in a call center environment by developing core proficiency in communications, computer literacy and customer service.
| Course | Course Title | Credit Hours |
|---|---|---|
| POFI 1301 | Computer Applications 1 | 3 |
| SPCH 1311 | Introduction to Speech Communication | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| Semester Total | 9 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| Semester Total | 3 | |
| Minimum Hours Required | 12 | |
|---|---|---|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
BHC Degree Plan Code: C1.BH.CUSTSERV.21
CVC Degree Plan Code: C1.CV.CUSTSERV.21
This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| BUSI 1301 | Business Principles | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| Semester Total | 9 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| BMGT 2303 | Problem Solving and Decision Making | 3 |
| POFT 2312 | Business Correspondence and Communication | 3 |
| MRKG 1381 | Cooperative Education-Marketing/Marketing Management, General | 3 |
| Semester Total | 9 | |
| Minimum Hours Required | 18 | |
|---|---|---|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.DIG.MEDIA.21
The Digital Media Marketing Specialist Certificate is a program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| IMED 1301 | Introduction to Digital Media | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| Semester Total | 12 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| IMED 1345 | Interactive Digital Media I | 3 |
| MRKG 2312 | E-Commerce Marketing | 3 |
| +Elective | Specialty Elective (one course) | 1-3 |
| MRKG 2371 | Strategies in Social Media Marketing | 3 |
| Semester Total | 10-12 | |
| Minimum Hours Required | 22-24 | |
|---|---|---|
+Specialty Elective - must be selected from the following courses:
| Course | Course Title | Credit Hours |
|---|---|---|
| ARTC 1305 | Basic Graphic Design | 3 |
| BUSG 1302 | E-Business Management | 3 |
| BUSG 2309 | Small Business Management/Entrepreneurship | 3 |
| BUSI 1301 | Business Principles | 3 |
| IMED 1316 | Web Design I | 3 |
| IMED 2309 | Internet Commerce | 3 |
| ITSE 1301 | Web Design Tools | 3 |
| MRKG 1191 | Special Topics in Business Marketing and Marketing Management | 1 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 1381 | Cooperative Education-Marketing/Marketing Management, General | 3 |
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.SALES/MRK.21
The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 1302 | Principles of Retailing | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 18 | |
|---|---|---|
+Specialty Electives - must be selected from the following courses:
| Course | Course Title | Credit Hours |
|---|---|---|
| BUSG 2309 | Small Business Management/Entrepreneurship | 3 |
| BUSI 1301 | Business Principles | 3 |
| FSHD 1308 | Fashion Trends | 3 |
| FSHN 2301 | Fashion Promotion | 3 |
| FSHN 2307 | Fashion Advertising | 3 |
| FSHN 2320 | Visual Merchandising | 3 |
| MRKG 1313 | Public Relations | 3 |
| MRKG 1371 | Sports Marketing | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
BHC Degree Plan Code: C1.BH.SALESMKT.21
CVC Degree Plan Code: C1.CV.SALESMKT.21
This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1302 | Principles of Retailing | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| ENGL 1301 | Composition 1 | 3 |
| Semester Total | 9 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| +Elective | Mathematics Elective | 3 |
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| Semester Total | 12 | |
| Minimum Hours Required | 21 | |
|---|---|---|
+MATH Elective - must be selected from the AAS Core Options for Mathematics.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.