2021 - 2022 Catalog
Program: Marketing
Degree Plan: Digital Media Marketing Specialist Certificate
(Level 1 Certificate)
El Centro campus only
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.DIG.MEDIA.21
The Digital Media Marketing Specialist Certificate is a 24-credit hour program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.
Course | Course Title | Credit Hours |
---|---|---|
MRKG 1311 | Principles of Marketing | 3 |
IMED 1301 | Introduction to Digital Media | 3 |
+Elective | Specialty Elective (one course) | 3 |
MRKG 2348 | Marketing Research and Strategies | 3 |
Semester Total | 12 |
Course | Course Title | Credit Hours |
---|---|---|
IMED 1345 | Interactive Digital Media I | 3 |
MRKG 2312 | E-Commerce Marketing | 3 |
+Elective | Specialty Elective (one course) | 3 |
MRKG 2371 | Strategies in Social Media Marketing | 3 |
Semester Total | 12 |
Minimum Hours Required | 24 |
---|
+Specialty Elective - must be selected from the following courses:
Course | Course Title | Credit Hours |
---|---|---|
ARTC 1305 | Basic Graphic Design | 3 |
BUSG 1302 | E-Business Management | 3 |
BUSG 2309 | Small Business Management/Entrepreneurship | 3 |
BUSI 1301 | Business Principles | 3 |
FSHN 1313 | Basic Color Theory and Application | 3 |
IMED 1316 | Web Design I | 3 |
IMED 2309 | Internet Commerce | 3 |
ITSE 1301 | Web Design Tools | 3 |
MRKG 1301 | Customer Relationship Management | 3 |
MRKG 1381 | Cooperative Education-Marketing/Marketing Management, General | 3 |