2021 - 2022 Catalog
Program: Marketing
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.DIG.MEDIA.21
The Digital Media Marketing Specialist Certificate is a 24-credit hour program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| IMED 1301 | Introduction to Digital Media | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| Semester Total | 12 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| IMED 1345 | Interactive Digital Media I | 3 |
| MRKG 2312 | E-Commerce Marketing | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 2371 | Strategies in Social Media Marketing | 3 |
| Semester Total | 12 | |
| Minimum Hours Required | 24 | |
|---|---|---|
+Specialty Elective - must be selected from the following courses:
| Course | Course Title | Credit Hours |
|---|---|---|
| ARTC 1305 | Basic Graphic Design | 3 |
| BUSG 1302 | E-Business Management | 3 |
| BUSG 2309 | Small Business Management/Entrepreneurship | 3 |
| BUSI 1301 | Business Principles | 3 |
| FSHN 1313 | Basic Color Theory and Application | 3 |
| IMED 1316 | Web Design I | 3 |
| IMED 2309 | Internet Commerce | 3 |
| ITSE 1301 | Web Design Tools | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 1381 | Cooperative Education-Marketing/Marketing Management, General | 3 |
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.SALES/MRK.21
The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 1302 | Principles of Retailing | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| +Elective | Specialty Elective (one course) | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 18 | |
|---|---|---|
+Specialty Electives - must be selected from the following courses:
| Course | Course Title | Credit Hours |
|---|---|---|
| BUSG 2309 | Small Business Management/Entrepreneurship | 3 |
| BUSI 1301 | Business Principles | 3 |
| FSHD 1308 | Fashion Trends | 3 |
| FSHN 2301 | Fashion Promotion | 3 |
| FSHN 2307 | Fashion Advertising | 3 |
| FSHN 2320 | Visual Merchandising | 3 |
| MRKG 1313 | Public Relations | 3 |
| MRKG 1371 | Sports Marketing | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |