(Associate of Applied Science Degree)
Brookhaven and Cedar Valley only
- Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
- Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.
BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14
The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.
|MRKG 1302||Principles of Retailing||3|
|BMGT 1327||Principles of Management||3|
|BUSI 1301||Business Principles||3|
|ENGL 1301||Composition I||3|
|MRKG 2333||Principles of Selling||3|
|ECON 2301||Principles of Macroeconomics||3|
|ENGL 1302||Composition II||3|
|SPCH 1311||Introduction to Speech Communication OR||3|
|SPCH 1315||Public Speaking||(3)|
|MRKG 1311||Principles of Marketing||3|
|MRKG 1381||Cooperative Education - Marketing/Marketing Management, General||3|
|ACCT 2301||Principles of Financial Accounting OR||3|
|ACNT 1303||Introduction to Accounting I||(3)|
|PSYC 2301||General Psychology||3|
|MRKG 2349||Advertising and Sales Promotion||3|
|MRKG 1301||Customer Relationship Management||3|
|MRKG 2381||Cooperative Education - Marketing/Marketing Management, General||3|
|HRPO 2307||Organizational Behavior||3|
|HRPO 2301||Human Resources Management||3|
|Minimum Hours Required||60|
+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.
++MATH Elective - must be selected from the AAS Core Options for Mathematics.
+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.