DCCCD
These changes were made after this degree plan was originally published on April 4, 2017.
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| Key: | New Content |
(Level I Certificate)
Brookhaven and Cedar Valley only
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.
BHC Degree Plan Code: C1.BH.SALESMKT.14 C1.BH.SALESMKT.18
CVC Degree Plan Code: C1.CV.SALESMKT.14 C1.CV.SALESMKT.18
This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.
| CREDIT HOURS |
SEMESTER I
| MRKG 1302 | Principles of Retailing | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| SPCH 1311 | Introduction to Speech Communication OR | 3 |
| ENGL 1301 | Composition I | 3 |
| SPCH 1315 | Public Speaking | (3) |
| 9 |
SEMESTER II
| +Elective | Mathematics Elective | 3 |
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| 9 12 |
| Minimum Hours Required | 18 21 |
+MATH Elective - must be selected from the AAS Core Options for Mathematics.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
