2017 - 2018 Catalog
Program: Marketing Careers

MARKETING CAREERS - BUSINESS MARKETING AAS

(Associate of Applied Science Degree)

Brookhaven and Cedar Valley only

• Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

SEMESTER I

SEMESTER II

SEMESTER III

SEMESTER IV

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective - must be selected from the AAS Core Options for Mathematics.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--BUSINESS MARKETING - CALL CENTER SPECIALIST

(Skills Achievement Award)

Brookhaven only

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: SA.MRKT.CALL.CENTER

This sequence of courses will prepare students for entry-level employment in a call center environment by developing core proficiency in communications, computer literacy and customer service.

CREDIT HOURS

SEMESTER I

POFI 1301	Computer Applications I	3
SPCH 1311	Introduction to Speech Communication	3
MRKG 1301	Customer Relationship Management	3
		9

SEMESTER II

MRKG 1381	Cooperative Education - Marketing/Marketing Management, General	3
		3

Minimum Hours Required

12

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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This degree plan includes updates that were added after it was originally published on April 4, 2017.
New students who are entering the college for the first time should follow the version on this page.
Show me the April 4, 2017, web published version.
Show me what changed in 2017-2018.

MARKETING CAREERS--BUSINESS MARKETING - CUSTOMER SERVICE REPRESENTATIVE

(Level I Certificate)

Brookhaven and Cedar Valley only

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: C1.BH.CUSTSERV.18
CVC Degree Plan Code: C1.CV.CUSTSERV.18

This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.

CREDIT HOURS

SEMESTER I

MRKG 1311	Principles of Marketing	3
BUSI 1301	Business Principles	3
MRKG 1301	Customer Relationship Management	3
		9

SEMESTER II

BMGT 2303	Problem Solving and Decision Making	3
POFT 2312	Business Correspondence and Communication	3
MRKG 1381	Cooperative Education-Marketing/Marketing Management, General	3
		9

Minimum Hours Required

18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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This degree plan includes updates that were added after it was originally published on April 4, 2017.
New students who are entering the college for the first time should follow the version on this page.
Show me the April 4, 2017, web published version.
Show me what changed in 2017-2018.

MARKETING CAREERS - FASHION MARKETING

(Associate of Applied Science Degree)

El Centro only

• Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.FSHN.18

This two-year program is designed for those interested in careers related to fashion wholesaling and retailing. Students explore merchandising, buying, textiles, display, advertising and computer applications in the fashion industry. Emphasis is placed on cooperative work experience which gives the student necessary preparation and experience needed for an entry-level position.

CREDIT HOURS

SEMESTER I

MRKG 1311	Principles of Marketing	3
FSHD 1302	Introduction to Fashion	3
FSHN 1301	Textiles	3
ENGL 1301	Composition I	3
+Elective	Mathematics Elective	3
		15

SEMESTER II

MRKG 1302	Principles of Retailing	3
FSHN 1313	Basic Color Theory and Application	3
FSHN 2320	Visual Merchandising	3
PSYC 2301	General Psychology	3
SPCH 1311	Introduction to Speech Communication OR	3
SPCH 1315	Public Speaking	(3)
		15

SEMESTER III

MRKG 1301	Customer Relationship Management	3
FSHD 1308	Fashion Trends	3
FSHN 1312	Apparel and Accessories Marketing Operations	3
FSHN 1382	Cooperative Education - Fashion Merchandising	3
++Elective	Technical Elective (one course)	3
		15

SEMESTER IV

MRKG 2333	Principles of Selling	3
FSHN 2303	Fashion Buying	3
FSHN 2307	Fashion Advertising	3
FSHN 2382	Cooperative Education - Fashion Merchandising	3
+++Elective	Humanities/Fine Arts	3
		15

Minimum Hours Required

60

+Mathematics Elective - must be selected from the AAS Core Options for Mathematics.

++Technical Elective - must be selected from the following:

FSHD 1233	Fashion Study Tour AND	2
FSHN 1191	Special Topics in Fashion Merchandising OR	1
FSHN 2110	Fashion Portfolio	(1)
FSHN 2301	Fashion Promotion	3
MRKG 1371	Sports Marketing	3
MRKG 2371	Strategies in Social Media Marketing	3

+++Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

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This degree plan includes updates that were added after it was originally published on April 4, 2017.
New students who are entering the college for the first time should follow the version on this page.
Show me the April 4, 2017, web published version.
Show me what changed in 2017-2018.

MARKETING CAREERS--BUSINESS MARKETING - SALES MARKETING ASSOCIATE

(Level I Certificate)

Brookhaven and Cedar Valley only

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: C1.BH.SALESMKT.18
CVC Degree Plan Code: C1.CV.SALESMKT.18

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

CREDIT HOURS

SEMESTER I

MRKG 1302	Principles of Retailing	3
MRKG 1301	Customer Relationship Management	3
ENGL 1301	Composition I	3
		9

SEMESTER II

+Elective	Mathematics Elective	3
MRKG 1311	Principles of Marketing	3
MRKG 2333	Principles of Selling	3
MRKG 2349	Advertising and Sales Promotion	3
		12

Minimum Hours Required

21

+MATH Elective - must be selected from the AAS Core Options for Mathematics.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--FASHION MARKETING - VISUAL MERCHANDISING ASSISTANT

Gainful Employment Information

(Level I Certificate)

El Centro only

(Block Scheduling available on El Centro Campus)

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.VISUAL.17

This certificate program is designed to prepare students for career opportunities as retail merchandise coordinators and visual display associates in a variety of fashion settings.

CREDIT HOURS

SEMESTER I

FSHD 1302	Introduction to Fashion	3
FSHD 1308	Fashion Trends	3
FSHN 1313	Basic Color Theory and Application	3
MRKG 1311	Principles of Marketing	3
		12

SEMESTER II

FSHN 2301	Fashion Promotion OR	3
FSHN 1312	Apparel and Accessories Marketing Operations	(3)
FSHN 2320	Visual Merchandising	3
FSHN 2307	Fashion Advertising	3
		9

Minimum Hours Required

21

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS - FASHION MARKETING - WHOLESALE AND MANUFACTURING SALES REPRESENTATIVE

Gainful Employment Information

(Level II Certificate)

El Centro only

(Block Scheduling available on El Centro Campus)

• Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C2.MKTG.WHLS.MANU

The Wholesale and Manufacturing Sales Representative Certificate is designed to prepare students for entry-level sales and customer service positions in apparel, accessories, cosmetics, and home fashions. All of the courses for this certificate are applicable to the Fashion Marketing Associate Degree.

CREDIT HOURS

SEMESTER I

FSHD 1302	Introduction to Fashion	3
ENGL 1301	Composition I	3
+Elective	MATH Elective	3
		9

SEMESTER II

FSHN 2320	Visual Merchandising	3
MRKG 1311	Principles of Marketing	3
SPCH 1311	Introduction to Speech Communication OR	3
SPCH 1315	Public Speaking	(3)
		9

SEMESTER III

MRKG 1301	Customer Relationship Management	3
FSHN 2303	Fashion Buying	3
PSYC 2301	General Psychology OR	3
SOCI 1301	Introduction to Sociology	(3)
		9

SEMESTER IV

MRKG 2333	Principles of Selling	3
FSHN 1382	Cooperative Education - Fashion Merchandising	3
		6

Minimum Hours Required

33

+MATH Elective - must be selected from the AAS Core Options for Mathematics.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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