(Associate in Applied Sciences Degree)
Brookhaven and Cedar Valley only
- Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
- Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.
Degree Plan Code: AAS.MRKT.BUSINESS
The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.
SEMESTER I
| MRKG 1302 |
Principles of Retailing |
3 |
| BMGT 1327 |
Principles of Management |
3 |
| BUSI 1301 |
Introduction to Business |
3 |
| ENGL 1301 |
Composition I |
3 |
| +Elective |
Humanities/Fine Arts |
3 |
| +++Elective |
|
3 |
|
|
18 |
SEMESTER II
| MRKG 2333 |
Principles of Selling |
3 |
| ECON 2301 |
Principles of Economics I |
3 |
| ENGL 1302 |
Composition II |
3 |
| MATH |
Any course with MATH rubric OR |
3 |
| POFT 1321 |
Business Math AND |
(3) |
| ++Elective |
Natural Science |
(4) |
| SPCH 1311 |
Introduction to Speech Communication OR |
3 |
| SPCH 1315 |
Fundamentals of Public Speaking |
(3) |
|
|
15-19 |
SEMESTER III
SEMESTER IV
| MRKG 2349 |
Advertising and Sales Promotion |
3 |
| MRKG 1301 |
Customer Relationship Management |
3 |
| MRKG 2381 |
Cooperative Education - Marketing/Marketing Management, General |
3 |
| ECON 2302 |
Principles of Economics II |
3 |
| HRPO 2307 |
Organizational Behavior |
3 |
| HRPO 2301 |
Human Resources Management |
3 |
|
|
18 |
| Minimum Hours Required |
|
66-72 |
+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.
++Natural Sciences Elective - must be selected from the AAS Core Options for Natural Science.
+++Elective - students must select any three-credit hour ACNT, ACCT, BMGT, BUSG, BUSI, FSHN, HRPO, IBUS, MRKG, POFI, or POFT course.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
