2014 - 2015 Combined Catalogs of the Colleges

Program: Marketing Careers
Degree Plan: Business Marketing AAS

These changes were made after this degree plan was originally published on June 9, 2014.
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(Associate in Applied Sciences Degree)

Brookhaven and Cedar Valley only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.


BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.



MRKG 1302 Principles of Retailing 3
BMGT 1327 Principles of Management 3
BUSI 1301 Introduction to Business 3
ENGL 1301 Composition I 3
+Elective Humanities/Fine Arts 3
+++Elective 3
18 15


MRKG 2333 Principles of Selling 3
ECON 2301 Principles of Economics I 3
ENGL 1302 Composition II 3
MATH Any course with MATH rubric OR 3
POFT 1321 Business Math AND (3)
++Elective Natural Science (4)
++Elective MATH Elective 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking (3)
15-19 15


MRKG 1311 Principles of Marketing 3
ITSC 1401 Introduction to Computers OR 4
COSC 1301 Introduction to Computing OR (3)
COSC XXXX Higher level COSC course (3-4)
MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
ACCT 2301 Principles of Accounting I OR 3
ACCT 2401 Principles of Accounting I OR (4)
ACNT 1303 Introduction to Accounting I (3)
+++Elective 3
PSYC 2301 General Psychology 3
15-17 15


MRKG 2349 Advertising and Sales Promotion 3
MRKG 1301 Customer Relationship Management 3
MRKG 2381 Cooperative Education - Marketing/Marketing Management, General 3
ECON 2302 Principles of Economics II 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
18 15
Minimum Hours Required 66-72 60

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective--must be selected from the AAS Core Options for Mathematics.

++Natural Sciences Elective - must be selected from the AAS Core Options for Natural Science.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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