MARKETING CAREERS - BUSINESS MARKETING AAS

(Associate in Applied Sciences Degree)

Brookhaven and Cedar Valley only

• Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.BUSINESS

BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

SEMESTER I

SEMESTER II

SEMESTER III

SEMESTER IV

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective--must be selected from the AAS Core Options for Mathematics.

++Natural Sciences Elective - must be selected from the AAS Core Options for Natural Science.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--BUSINESS MARKETING - CALL CENTER SPECIALIST

(Skills Achievement Award)

Brookhaven only

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: SA.MRKT.CALL.CENTER

This sequence of courses will prepare students for entry-level employment in a call center environment by developing core proficiency in communications, computer literacy and customer service.

CREDIT HOURS

SEMESTER I

POFI 1301	Computer Applications I	3
SPCH 1311	Introduction to Speech Communication	3
MRKG 1301	Customer Relationship Management	3
		9

SEMESTER II

MRKG 1381	Cooperative Education - Marketing/Marketing Management, General	3
		3

Minimum Hours Required

12

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--BUSINESS MARKETING - CUSTOMER SERVICE REPRESENTATIVE

Gainful Employment Information

(Level I Certificate)

Brookhaven and Cedar Valley only

• Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.CUST.SERV.12

BHC Degree Plan Code: C1.BH.CUSTSERV.14
CVC Degree Plan Code: C1.CV.CUSTSERV.14

Brookhaven College and Cedar Valley College have been awarded Program Recognition status by the Texas Skills Standards Board (www.tssb.org) for integrating the Customer Service and Sales Skills Standards as established by the National Retail Federation's Sales and Service Voluntary Patnership (http://www.salesandservice.org).

This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.

CREDIT HOURS

SEMESTER I

MRKG 1311	Principles of Marketing	3
BUSI 1301	Introduction to Business	3
MRKG 1301	Customer Relationship Management	3
+Elective	MATH Elective	3
		9 12

SEMESTER II

POFT 2312	Business Correspondence and Communication	3
ENGL 1301	Composition I	3
MRKG 2333	Principles of Selling	3
MRKG 1381	Cooperative Education-Marketing/Marketing Management, General	3
		9

Minimum Hours Required

18 21

+MATH Elective--must be selected from the AAS Core Options for Mathematics.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS - FASHION MARKETING

Gainful Employment Information

(Associate in Applied Sciences Degree)

El Centro only

• Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.FSHN.07

This two-year program is designed for those interested in careers related to fashion wholesaling and retailing. Students explore merchandising, buying, textiles, display, advertising and computer applications in the fashion industry. Emphasis is placed on cooperative work experience which gives the student necessary preparation and experience needed for an entry-level position.

CREDIT HOURS

SEMESTER I

MRKG 1311	Principles of Marketing	3
FSHD 1302	Introduction to Fashion	3
FSHN 1301	Textiles	3
ENGL 1301	Composition I	3
+Elective	MATH Elective	3
MATH 1324	Mathematics for Business and Economics OR	3
POFT 1321	Business Math AND	(3)
++Elective	Natural Science	(4)
		15-19 15

SEMESTER II

MRKG 1302	Principles of Retailing	3
FSHN 1313	Basic Color Theory and Application	3
FSHN 2320	Visual Merchandising	3
PSYC 2301	General Psychology	3
ENGL 1302	Composition II	3
SPCH 1311	Introduction to Speech Communication OR	3
SPCH 1315	Fundamentals of Public Speaking	(3)
		18 15

SEMESTER III

MRKG 1301	Customer Relationship Management	3
MRKG 2333	Principles of Selling	3
ITSC 1401	Introduction to Computers OR	4
COSC 1301	Introduction to Computing OR	(3)
COSC XXXX	Higher level COSC course	(3-4)
FSHD 1308	Fashion Trends	3
FSHN 1312	Apparel and Accessories Marketing Operations	3
FSHN 1382	Cooperative Education - Fashion Merchandising	3
++Elective		3
		15-16 15

SEMESTER IV

MRKG 2333	Principles of Selling	3
FSHN 2303	Fashion Buying	3
FSHN 2307	Fashion Advertising	3
FSHN 2382	Cooperative Education - Fashion Merchandising	3
+++Elective	Humanities/Fine Arts	3
ACCT 2401	Principles of Accounting I OR	4
ACNT 1303	Introduction to Accounting I	(3)
+Elective		1-3
		16-19 15

Minimum Hours Required

64-72 60

+MATH Elective - must be selected from the AAS Core Options for Mathematics.

++Electives - must be selected from the following:

FSHD 1233	Fashion Study Tour AND	2
FSHN 1191	Special Topics in Fashion Merchandising OR	1
FSHN 2110	Fashion Portfolio	(1)
FSHN 2301	Fashion Promotion	3

++Natural Science Elective - must be selected from the AAS Core Options for Natural Science.

+++Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

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MARKETING CAREERS--BUSINESS MARKETING - SALES MARKETING ASSOCIATE

Gainful Employment Information

(Level I Certificate)

Brookhaven and Cedar Valley only

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.SALES

BHC Degree Plan Code: C1.BH.SALESMKT.14
CVC Degree Plan Code: C1.CV.SALESMKT.14

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

CREDIT HOURS

SEMESTER I

MRKG 1302	Principles of Retailing	3
MRKG 1301	Customer Relationship Management	3
SPCH 1311	Introduction to Speech Communication OR	3
SPCH 1315	Fundamentals of Public Speaking OR	(3)
POFT 2312	Business Correspondence and Communication	(3)
		9

SEMESTER II

MRKG 1311	Principles of Marketing	3
MRKG 2333	Principles of Selling	3
MRKG 2349	Advertising and Sales Promotion	3
		9

Minimum Hours Required

18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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MARKETING CAREERS--FASHION MARKETING - VISUAL MERCHANDISING ASSISTANT

Gainful Employment Information

(Level I Certificate)

El Centro only

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: C1.MRKT.VISUAL.07

This certificate program is designed to prepare students for career opportunities as retail merchandise coordinators and visual display associates in a variety of fashion settings.

CREDIT HOURS

SEMESTER I

FSHD 1302	Introduction to Fashion	3
FSHD 1308	Fashion Trends	3
FSHN 1313	Basic Color Theory and Application	3
MRKG 1302	Principles of Retailing	3
		12

SEMESTER II

FSHN 2301	Fashion Promotion OR	3
FSHN 1312	Apparel and Accessories Marketing Operations	(3)
FSHN 2320	Visual Merchandising	3
FSHN 2307	Fashion Advertising	3
		9

Minimum Hours Required

21

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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