2014 - 2015 Combined Catalogs of the Colleges

Program: Marketing Careers
Degree Plan: Sales Marketing Associate Certificate


This degree plan includes updates that were added after it was originally published on June 9, 2014.
New students who are entering the college for the first time should follow the version on this page.
Show me the June 9, 2014, web published version.
Show me what changed in 2014-2015.


(Level I Certificate)

Brookhaven and Cedar Valley only

  • Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: C1.BH.SALESMKT.14
CVC Degree Plan Code: C1.CV.SALESMKT.14

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

CREDIT HOURS

SEMESTER I

MRKG 1302 Principles of Retailing 3
MRKG 1301 Customer Relationship Management 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking (3)
9

SEMESTER II

MRKG 1311 Principles of Marketing 3
MRKG 2333 Principles of Selling 3
MRKG 2349 Advertising and Sales Promotion 3
9
Minimum Hours Required 18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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