Combined Colleges: 2014-2015 Catalog - Degree Plans - Marketing Careers

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2014 - 2015 Combined Catalogs of the Colleges

Program: Marketing Careers
Degree Plan: Business Marketing AAS

Back to Marketing Careers

This degree plan includes updates that were added after it was originally published on June 9, 2014.
New students who are entering the college for the first time should follow the version on this page.
Show me the June 9, 2014, web published version.
Show me what changed in 2014-2015.

(Associate in Applied Sciences Degree)

Brookhaven and Cedar Valley only

Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

CREDIT HOURS

SEMESTER I

MRKG 1302	Principles of Retailing	3
BMGT 1327	Principles of Management	3
BUSI 1301	Introduction to Business	3
ENGL 1301	Composition I	3
+Elective	Humanities/Fine Arts	3
		15

SEMESTER II

MRKG 2333	Principles of Selling	3
ECON 2301	Principles of Economics I	3
ENGL 1302	Composition II	3
++Elective	MATH Elective	3
SPCH 1311	Introduction to Speech Communication OR	3
SPCH 1315	Fundamentals of Public Speaking	(3)
		15

SEMESTER III

MRKG 1311	Principles of Marketing	3
MRKG 1381	Cooperative Education - Marketing/Marketing Management, General	3
ACCT 2301	Principles of Accounting I OR	3
ACNT 1303	Introduction to Accounting I	(3)
+++Elective		3
PSYC 2301	General Psychology	3
		15

SEMESTER IV

MRKG 2349	Advertising and Sales Promotion	3
MRKG 1301	Customer Relationship Management	3
MRKG 2381	Cooperative Education - Marketing/Marketing Management, General	3
HRPO 2307	Organizational Behavior	3
HRPO 2301	Human Resources Management	3
		15

Minimum Hours Required

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective--must be selected from the AAS Core Options for Mathematics.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.