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2014 - 2015 Catalog
Program: Marketing Careers
Degree Plan: Business Marketing AAS

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This degree plan includes updates that were added after it was originally published on June 9, 2014.
New students who are entering the college for the first time should follow the version on this page.

Show me the June 9, 2014, web published version.
Show me what changed in 2014-2015.

(Associate in Applied Sciences Degree)

Brookhaven and Cedar Valley only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.



MRKG 1302 Principles of Retailing 3
BMGT 1327 Principles of Management 3
BUSI 1301 Introduction to Business 3
ENGL 1301 Composition I 3
+Elective Humanities/Fine Arts 3


MRKG 2333 Principles of Selling 3
ECON 2301 Principles of Economics I 3
ENGL 1302 Composition II 3
++Elective MATH Elective 3
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking (3)


MRKG 1311 Principles of Marketing 3
MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
ACCT 2301 Principles of Accounting I OR 3
ACNT 1303 Introduction to Accounting I (3)
+++Elective 3
PSYC 2301 General Psychology 3


MRKG 2349 Advertising and Sales Promotion 3
MRKG 1301 Customer Relationship Management 3
MRKG 2381 Cooperative Education - Marketing/Marketing Management, General 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
Minimum Hours Required 60

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective--must be selected from the AAS Core Options for Mathematics.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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