MARKETING CAREERS - BUSINESS MARKETING AAS

(Associate in Applied Sciences Degree)

Brookhaven and Cedar Valley only

• Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: AAS.BH.BUSMRKT.14
CVC Degree Plan Code: AAS.CV.BUSMRKT.14

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

SEMESTER I

SEMESTER II

SEMESTER III

SEMESTER IV

+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.

++MATH Elective--must be selected from the AAS Core Options for Mathematics.

+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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This degree plan includes updates that were added after it was originally published on June 9, 2014.
New students who are entering the college for the first time should follow the version on this page.
Show me the June 9, 2014, web published version.
Show me what changed in 2014-2015.

MARKETING CAREERS--BUSINESS MARKETING - CUSTOMER SERVICE REPRESENTATIVE

Gainful Employment Information

(Level I Certificate)

Brookhaven and Cedar Valley only

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: C1.BH.CUSTSERV.14
CVC Degree Plan Code: C1.CV.CUSTSERV.14

Brookhaven College and Cedar Valley College have been awarded Program Recognition status by the Texas Skills Standards Board (www.tssb.org) for integrating the Customer Service and Sales Skills Standards as established by the National Retail Federation's Sales and Service Voluntary Patnership (http://www.salesandservice.org).

This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.

CREDIT HOURS

SEMESTER I

MRKG 1311	Principles of Marketing	3
BUSI 1301	Introduction to Business	3
MRKG 1301	Customer Relationship Management	3
+Elective	MATH Elective	3
		12

SEMESTER II

ENGL 1301	Composition I	3
MRKG 2333	Principles of Selling	3
MRKG 1381	Cooperative Education-Marketing/Marketing Management, General	3
		9

Minimum Hours Required

21

+MATH Elective--must be selected from the AAS Core Options for Mathematics.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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This degree plan includes updates that were added after it was originally published on June 9, 2014.
New students who are entering the college for the first time should follow the version on this page.
Show me the June 9, 2014, web published version.
Show me what changed in 2014-2015.

MARKETING CAREERS--BUSINESS MARKETING - SALES MARKETING ASSOCIATE

(Level I Certificate)

Brookhaven and Cedar Valley only

• Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
• Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

BHC Degree Plan Code: C1.BH.SALESMKT.14
CVC Degree Plan Code: C1.CV.SALESMKT.14

This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.

CREDIT HOURS

SEMESTER I

MRKG 1302	Principles of Retailing	3
MRKG 1301	Customer Relationship Management	3
SPCH 1311	Introduction to Speech Communication OR	3
SPCH 1315	Fundamentals of Public Speaking	(3)
		9

SEMESTER II

MRKG 1311	Principles of Marketing	3
MRKG 2333	Principles of Selling	3
MRKG 2349	Advertising and Sales Promotion	3
		9

Minimum Hours Required

18

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.

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