This is an archived DCCCD Online Catalog. Please visit our current Online CatalogOnline Catalog at https://www1.dcccd.edu/catalog/cattoc.cfm?loc=DCCCD.
DCCCD 2010-2011 Catalog banner
Previous Catalog Years  Previous Catalog Years
Catalog Table of Contents  Catalog Table of Contents
    Degrees Degrees
         Degree Plans by Location  Degree Plans by Location
         Degree Plans by Subject  Degree Plans by Subject
         Course Descriptions  Course Descriptions
DCCCD Core Curriculum  DCCCD Core Curriculum
DCCCD Core Curriculum  DCCCD Core Options for AAS Awards
Transfer Services  Transfer Services
Degree Plans - Marketing Careers - Business Marketing AAS (Archived)

MARKETING CAREERS - BUSINESS MARKETING

(Associate in Applied Sciences Degree, Tech Prep Enhanced Skills Certificate)

Brookhaven and Cedar Valley only

  • Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
  • Students must earn at least 25% of the credit hours required for graduation through instruction by the college awarding the degree.

Degree Plan Code: AAS.MRKT.BUSINESS

The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.

CREDIT HOURS

SEMESTER I

MRKG 1302 Principles of Retailing 3
BMGT 1327 Principles of Management 3
BUSI 1301 Introduction to Business 3
ENGL 1301 Composition I 3
+Elective Humanities/Fine Arts 3
+++Elective 3
18

SEMESTER II

MRKG 2333 Principles of Selling 3
ECON 2301 Principles of Economics I 3
ENGL 1302 Composition II 3
MATH Any course with MATH rubric OR 3
POFT 1321 Business Math AND (3)
++Elective Natural Science (4)
SPCH 1311 Introduction to Speech Communication OR 3
SPCH 1315 Fundamentals of Public Speaking (3)
15-19

SEMESTER III

MRKG 1311 Principles of Marketing 3
ITSC 1401 Introduction to Computers OR 4
COSC 1300 Computer Literacy OR (3)
COSC XXXX Higher level COSC course (3-4)
MRKG 1381 Cooperative Education - Marketing/Marketing Management, General 3
ACCT 2301 Principles of Accounting I OR 3
ACCT 2401 Principles of Accounting I OR (4)
ACNT 1303 Introduction to Accounting I (3)
PSYC 2302 Applied Psychology OR 3
PSYC 2301 Introduction to Psychology (3)
15-17

SEMESTER IV

MRKG 2349 Advertising and Sales Promotion 3
MRKG 1301 Customer Relationship Management 3
MRKG 2381 Cooperative Education - Marketing/Marketing Management, General 3
ECON 2302 Principles of Economics II 3
HRPO 2307 Organizational Behavior 3
HRPO 2301 Human Resources Management 3
18
Minimum Hours Required 66-72

+Humanities/Fine Arts Elective - must be selected from the DCCCD Core Curriculum for Humanities/Fine Arts.

++Natural Sciences Elective - must be selected from the DCCCD Core Curriculum for Natural Science.

+++Elective - may be selected from the following:

IBUS 1305 Introduction to International Business and Trade 3
IBUS 1354 International Marketing Management 3
BUSI 1307 Personal Finance 3
BUSI 2301 Business Law 3
MRKG 2312 e-Commerce Marketing 3

OR any other three-credit college level course not used to satisfy any other requirement of this award.

Skip to Home navigation