TRVM 1345 (3 Credit Hours)
Offered at RLC
Travel and Tourism Sales and Marketing Techniques
This is a WECM Course Number.
Course Description: A study of marketing, sales techniques, promotions, and advertising theories as applied to the travel and tourism industry. Coverage of the marketing mix in travel, market segmentation, market planning, and the use of advertising and other communication techniques. Emphasis on buyer motivation, telephone sales techniques, profitable travel counseling, and the use of promotional material in selling travel. (3 Lec.)