2023 - 2024 Catalog
Program: Marketing
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.SALES/MRK.21
The Sales and Marketing Professional Certificate is a 18-credit hour program and can be completed in one semester. The award provides students a core foundation of marketing and retailing principals as well as learning key customer service and sales professional workforce skills and techniques.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 1302 | Principles of Retailing | 3 |
| Elective | Specialty Elective ➀ | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 18 | |
|---|---|---|
➀ Specialty Electives - must be selected from the following courses:
| Course | Course Title | Credit Hours |
|---|---|---|
| FSHN 1312 | Apparel and Accessories Marketing Operations | 3 |
| FSHN 2301 | Fashion Promotion | 3 |
| FSHN 2307 | Fashion Advertising | 3 |
| MRKG 1313 | Public Relations | 3 |
| MRKG 1371 | Sports Marketing | 3 |
| MRKG 2312 | E-Commerce Marketing | 3 |
| MRKG 2371 | Digital Media | 3 |
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.DIG.MEDIA.21
The Digital Media Marketing Specialist Certificate is a program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 2312 | E-Commerce Marketing | 3 |
| MRKG 2371 | Strategies in Social Media Marketing | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| MRKG 2370 | Digital Marketing | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 18 | |
|---|---|---|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: C1.MRKT.CS.REP
This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| BMGT 1305 | Communications in Management | 3 |
| BMGT 2303 | Problem Solving and Decision Making | 3 |
| MRKG 2372 | Advanced Customer Relationship Management | 3 |
| MRKG 1381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 18 | |
|---|---|---|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Associate of Applied Science Degree)
- Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: AAS.MARKETING
The Marketing AAS degree provides students with core marketing skills needed to create, communicate, and deliver information about an organization's products and services to increase sales. Digital marketing, sales, and customer service are covered through courses that incorporate problem-solving, creative thinking, and communication skills. Students will study areas of interest including sports marketing, retail sales/marketing, social media, market research, selling and customer relationship management (CRM). Students apply classroom knowledge to real-life business situations by participating in Cooperative (COOP) work experiences with external companies.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 1302 | Principles of Retailing | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| Elective | Marketing Elective ➀ | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| Semester Total | 18 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 2312 | E-Commerce Marketing | 3 |
| MRKG 2371 | Strategies in Social Media Marketing | 3 |
| MRKG 2348 | Marketing Research and Strategies | 3 |
| MRKG 2370 | Digital Marketing | 3 |
| Semester Total | 12 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| BMGT 1305 | Communication in Management | 3 |
| BMGT 2303 | Problem Solving & Decision Making | 3 |
| MRKG 2372 | Advanced Customer Relationship Management | 3 |
| MRKG 1381 | Cooperative Education - Marketing/ Marketing Management, General | 3 |
| Semester Total | 12 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| ENGL 1301 | Composition 1 | 3 |
| SPCH 1311 | Introduction to Speech Communication | 3 |
| OR | ||
| SPCH 1315 | Public Speaking | (3) |
| Elective | Humanities/Fine Arts ➁ | 3 |
| Elective | Math Elective ➂ | 3 |
| Elective | Social/Behavioral Science ➃ | 3 |
| MRKG 2381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| Semester Total | 18 | |
| Minimum Hours Required | 60 | |
|---|---|---|
➀ Marketing Elective - Students must select from the following:
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1313 | Public Relations | 3 |
| MRKG 1371 | Sports Marketing | 3 |
| FSHN 1312 | Apparel and Accessories Marketing Operations | 3 |
| FSHN 2301 | Fashion Promotion | 3 |
| FSHN 2307 | Fashion Advertising | 3 |
| IBUS 1349 | International E-Commerce Systems | 3 |
| IBUS 1354 | International Marketing Management | 3 |
| RELE 1321 | Real Estate Marketing | 3 |
➁ Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.
➂ Math Elective - must be selected from the AAS Core Options for Mathematics.
➃ Social/Behavioral Sciences Elective - must be selected from the AAS Core Options for Social/Behavioral Sciences.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.