2023 - 2024 Catalog
Course Descriptions for Marketing Careers (Business Marketing and Fashion Marketing)

Course Number: MRKG 1191 (1 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Special Topics in Business Marketing and Marketing Management

This is a WECM Course Number.
Course Description: A study of current technology relating to the modern professional salesperson. This course discusses the principles, practices, and use of technology throughout the sales process including but not limited to the marketing of a solution, various communication methods, and exposure to market segmentation and advertising. Students will learn how to leverage digital marketing techniques to support organizational sales strategies. (1 Lec.)

Course Number: MRKG 1301 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Customer Relationship Management

This is a WECM Course Number.
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)

Course Number: MRKG 1302 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Principles of Retailing

This is a WECM Course Number.
Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)

Course Number: MRKG 1311 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Principles Of Marketing

This is a WECM Course Number.
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)

Course Number: MRKG 1313 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Public Relations

This is a WECM Course Number.
Course Description: Exploration of theories, techniques and processes of public relations (PR). Includes methods of building goodwill, analysis of media, obtaining publicity, and implementation of PR programs. (3 Lec.)

Course Number: MRKG 1366 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Practicum (or Field Experience) - Marketing/Marketing Management, General

This is a WECM Course Number.
Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, college, and student. (21 Ext.)

Course Number: MRKG 1371 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Sports Marketing

This is a Local Need Course.
Course Description: Overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sports industry as well as understanding how sports can be used to assist in the marketing of other companies and products. Recognize the uniqueness of sports marketing compared to traditional marketing approach. Analyze market segmentation of the sports industry, the importance of market research, and the identification of customers using database marketing and appropriately applying the marketing mix to develop various materials including sponsorship and endorsement packages. (3 Lec.)

Course Number: MRKG 1381 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Cooperative Education - Marketing/Marketing Management, General

This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)

Course Number: MRKG 2312 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: e-Commerce Marketing

This is a WECM Course Number.
Prerequisite Recommended: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs.
Course Description: Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)

Course Number: MRKG 2333 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Principles of Selling

This is a WECM Course Number.
Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)

Course Number: MRKG 2348 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Marketing Research and Strategies

This is a WECM Course Number.
Course Description: Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.)

Course Number: MRKG 2349 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Advertising and Sales Promotion

This is a WECM Course Number.
Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)

Course Number: MRKG 2366 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Practicum (or Field Experience) - Marketing/Marketing Management, General

This is a WECM Course Number.
Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, college, and student. (21 Ext.)

Course Number: MRKG 2370 (3 Credit Hours) New course added June 6, 2023
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Digital Marketing

This is a Local Need Course.
Prerequisite Recommended: MRKG 1311.
Course Description: This course provides a broad overview of the digital marketing techniques needed for designing marketing campaigns utilizing digital concepts. Students will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to web-based marketing, email and mobile marketing, search engine optimization (SEO), online advertising and introductory social media concepts. Students will learn and utilize tools to measure and evaluate the effectiveness of digital-marketing campaigns which are designed to enhance customer experience. (3 Lec.)

Course Number: MRKG 2371 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Strategies in Social Media Marketing

This is a Local Need Course.
Course Description: A study of current trends in social media followed by the development of a plan and implementation of social media marketing activities and evaluation of data using online analytics. (3 Lec.)

Course Number: MRKG 2372 (3 Credit Hours) New course added June 6, 2023
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Advanced Customer Relationship Management

This is a Local Need Course.
Prerequisite Recommended: MRKG 1301, MRKG 1302, MRKG 1311 and MRKG 2333.
Course Description: The strategic, analytical, operational, and collaborative study of customer relationship management processes, systems, and technologies using primary and secondary data to improve customer satisfaction and retention, increase efficiency, and improve sales. (3 Lec.)

Course Number: MRKG 2381 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, EFC, ECC, MVC, NLC, RLC

Course Title: Cooperative Education - Marketing/Marketing Management, General

This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)