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2021 - 2022 Dallas College Catalog
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2021 - 2022 Catalog
Course Descriptions for MRKG 1301

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List of all MRKG courses

Course Number: MRKG 1301 (3 Credit Hours)
Listed by Campus(es): BHC, CVC, ECC, NLC, RLC

Course Title: Customer Relationship Management

This is a WECM Course Number.
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)



ACGM (Lower-Division Academic Course Guide Manual) Courses

Designated by the Texas Higher Education Coordinating Board for general academic transfer among community, state, and technical colleges in Texas; and state public four-year colleges and universities as freshman and sophomore general education courses.


WECM (Workforce Education Course Manual) Courses

Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.