2020 - 2021 Catalog
Program: Marketing
Degree Plan: Sales Marketing Associate Certificate
(Level 1 Certificate)
Brookhaven and Cedar Valley campus only
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
BHC Degree Plan Code: C1.BH.SALESMKT.21
CVC Degree Plan Code: C1.CV.SALESMKT.21
This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1302 | Principles of Retailing | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| ENGL 1301 | Composition 1 | 3 |
| Semester Total | 9 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| +Elective | Mathematics Elective | 3 |
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| Semester Total | 12 | |
| Minimum Hours Required | 21 | |
|---|---|---|
+MATH Elective - must be selected from the AAS Core Options for Mathematics.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.