2020 - 2021 Catalog
Program: Marketing
(Associate of Applied Science Degree)
- Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
BHC Degree Plan Code: AAS.BH.BUSMRKT.21
CVC Degree Plan Code: AAS.CV.BUSMRKT.21
The Business Marketing program provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. In addition to a broad program of study encompassing all phases of marketing. Students apply what is learned in the classroom to real-life situations in the business sector. Cooperative work experience provides students with the necessary skills to become competent in the industry.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1302 | Principles of Retailing | 3 |
| BMGT 1327 | Principles of Management | 3 |
| BUSI 1301 | Business Principles | 3 |
| ENGL 1301 | Composition 1 | 3 |
| +Elective | Humanities/Fine Arts | 3 |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 2333 | Principles of Selling | 3 |
| ECON 2301 | Principles of Macroeconomics | 3 |
| ENGL 1302 | Composition 2 | 3 |
| ++Elective | MATH Elective | 3 |
| SPCH 1311 | Introduction to Speech Communication OR | 3 |
| SPCH 1315 | Public Speaking | (3) |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 1381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| ACCT 2301 | Principles of Financial Accounting OR | 3 |
| ACNT 1303 | Introduction to Accounting 1 | (3) |
| +++Elective | 3 | |
| PSYC 2301 | General Psychology | 3 |
| Semester Total | 15 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| MRKG 2381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| HRPO 2307 | Organizational Behavior | 3 |
| HRPO 2301 | Human Resources Management | 3 |
| Semester Total | 15 | |
| Minimum Hours Required | 60 | |
|---|---|---|
+Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts.
++MATH Elective - must be selected from the AAS Core Options for Mathematics.
+++Elective - students must select any three-credit hour course from ACCT, ACNT, BMGT, HRPO, IBUS, MRKG or POFT.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Skills Achievement Award)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
Degree Plan Code: SA.MRKT.CALL.CENTER
This sequence of courses will prepare students for entry-level employment in a call center environment by developing core proficiency in communications, computer literacy and customer service.
| Course | Course Title | Credit Hours |
|---|---|---|
| POFI 1301 | Computer Applications 1 | 3 |
| SPCH 1311 | Introduction to Speech Communication | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| Semester Total | 9 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1381 | Cooperative Education - Marketing/Marketing Management, General | 3 |
| Semester Total | 3 | |
| Minimum Hours Required | 12 | |
|---|---|---|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
BHC Degree Plan Code: C1.BH.CUSTSERV.21
CVC Degree Plan Code: C1.CV.CUSTSERV.21
This certificate program is designed to prepare students for marketing career opportunities in all areas of customer service.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1311 | Principles of Marketing | 3 |
| BUSI 1301 | Business Principles | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| Semester Total | 9 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| BMGT 2303 | Problem Solving and Decision Making | 3 |
| POFT 2312 | Business Correspondence and Communication | 3 |
| MRKG 1381 | Cooperative Education-Marketing/Marketing Management, General | 3 |
| Semester Total | 9 | |
| Minimum Hours Required | 18 | |
|---|---|---|
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.
(Level 1 Certificate)
- Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
- Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.
BHC Degree Plan Code: C1.BH.SALESMKT.21
CVC Degree Plan Code: C1.CV.SALESMKT.21
This certificate program will prepare students for entry-level employment in sales and marketing. Emphasis will be on the foundations of marketing and effective communication.
| Course | Course Title | Credit Hours |
|---|---|---|
| MRKG 1302 | Principles of Retailing | 3 |
| MRKG 1301 | Customer Relationship Management | 3 |
| ENGL 1301 | Composition 1 | 3 |
| Semester Total | 9 | |
| Course | Course Title | Credit Hours |
|---|---|---|
| +Elective | Mathematics Elective | 3 |
| MRKG 1311 | Principles of Marketing | 3 |
| MRKG 2333 | Principles of Selling | 3 |
| MRKG 2349 | Advertising and Sales Promotion | 3 |
| Semester Total | 12 | |
| Minimum Hours Required | 21 | |
|---|---|---|
+MATH Elective - must be selected from the AAS Core Options for Mathematics.
NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.