This is an archived Dallas College Online Catalog. Please visit our current Online CatalogOnline Catalog at https://www1.dcccd.edu/catalog/cattoc.cfm?loc=DCCCD.
2020 - 2021 Dallas College Catalog

2020 - 2021 Catalog
Course Descriptions for COMM 2327

Course Description Index | Degree Plans

Course Description Help Page

List of all COMM courses

Course Number: COMM 2327 (3 Credit Hours)
Listed by Campus(es): EFC, RLC

Course Title: Introduction to Advertising

This is a Texas Common Course Number.
Course Description: Fundamentals of advertising including marketing theory and strategy, copy writing, design, and selection of media. (3 Lec.)
Coordinating Board Academic Approval Number 0909035106


ACGM (Lower-Division Academic Course Guide Manual) Courses

Designated by the Texas Higher Education Coordinating Board for general academic transfer among community, state, and technical colleges in Texas; and state public four-year colleges and universities as freshman and sophomore general education courses.


WECM (Workforce Education Course Manual) Courses

Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.