DCCCD
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BMGT 1191 (1 Credit Hours)
Offered at BHC, EFC Special Topics In Business Administration and Management, General This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (1 Lec.) |
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BMGT 1301 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Supervision This is a WECM Course Number. Course Description: The role of the supervisor includes managerial functions as applied to leadership, counseling, motivation, and human relations skills. (3 Lec.) |
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BMGT 1305 (3 Credit Hours)
Offered at MVC Communications in Management This is a WECM Course Number. Prerequisite Recommended: Successful completion of all Internet Development Technologies core curricula, and concurrent enrollment in specialization track, or demonstrated competence approved by program director. Course Description: Basic theory and processes of communication skills necessary for the management of an organization's workforce. (3 Lec.) |
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BMGT 1306 (3 Credit Hours)
Offered at EFC Facilities Management This is a WECM Course Number. Course Description: For individuals whose responsibility includes general management and supervision of public buildings, business and industrial facilities, and other complexes requiring supervision and control. Includes fire alarm maintenance, plant maintenance, occupational safety, OSHA rules and regulations, management of maintenance supervisors, and hazardous materials awareness. (2 Lec., 4 Lab.) |
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BMGT 1309 (3 Credit Hours)
Offered at EFC, ECC Single-Course Delivery for EFC Information and Project Management This is a WECM Course Number. Course Description: Critical path methods for planning and controlling projects. Includes time/cost tradeoffs, resource utilization, stochastic considerations, task determination, time management, scheduling management, status reports, budget management, customer service, professional attitude, and project supervision. (3 Lec.) |
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BMGT 1313 (3 Credit Hours)
Offered at BHC, MVC Principles of Purchasing This is a WECM Course Number. Course Description: The purchasing process as it relates to such topics as inventory control, price determination, vendor selection, negotiation techniques, and ethical issues. (3 Lec.) |
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BMGT 1327 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Principles of Management This is a WECM Course Number. Course Description: Concepts, terminology, principles, theories, and issues in the field of management. (3 Lec.) |
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BMGT 1331 (3 Credit Hours)
Course not offered this year at any colleges of DCCCD. Production and Operations Management This is a WECM Course Number. Course Description: Fundamentals of the various techniques used in the practice of production and operations management. Includes location, design, and resource allocation. (3 Lec.) |
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BMGT 1382 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Cooperative Education - Business Administration And Management, General This is a WECM Course Number. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. The student should have previous credit in or concurrent enrollment in BMGT 1301 or demonstrated competence approved by the instructor. (1 Lec., 14 Ext.) |
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BMGT 1383 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Cooperative Education - Business Administration And Management, General This is a WECM Course Number. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. The student should have previous credit in or concurrent enrollment in HRPO 2301 or demonstrated competence approved by the instructor. (1 Lec., 14 Ext.) |
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BMGT 1391 (3 Credit Hours)
Offered at BHC, CVC, EFC, MVC Special Topics in Business Administration and Management, General This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.) |
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BMGT 1397 (3 Credit Hours) New course added November 29, 2018
Offered at NLC Single-Course Delivery for NLC Special Topics in Sales, Distribution and Marketing Operations, General This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary in the area of business analytics. (3 Lec.) |
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BMGT 1482 (4 Credit Hours)
Offered at EFC Cooperative Education - Business Administration and Management, General This is a WECM Course Number. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 21 Ext.) |
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BMGT 1483 (4 Credit Hours)
Offered at EFC Cooperative Education - Business Administration and Management, General This is a WECM Course Number. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 21 Ext.) |
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BMGT 2303 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Problem Solving and Decision Making This is a WECM Course Number. Course Description: Decision-making and problem-solving processes in organizations utilizing logical and creative problem solving techniques. Application of theory is provided by experiential activities using managerial decision tools. (3 Lec.) |
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BMGT 2309 (3 Credit Hours)
Offered at ECC Leadership This is a WECM Course Number. Course Description: Concepts of leadership and its relationship to management. Prepares the student with leadership and communication skills needed to motivate and identify leadership styles. (3 Lec.) |
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BMGT 2331 (3 Credit Hours)
Offered at BHC, EFC, MVC Total Quality Management This is a WECM Course Number. Course Description: Quality of productivity in organizations. Includes planning for quality throughout the organization, analysis of costs of quality, and employee empowerment. (3 Lec.) |
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BMGT 2341 (3 Credit Hours)
Offered at ECC Strategic Management This is a WECM Course Number. Course Description: Strategic management process involving analysis of how organizations develop and implement a strategy for achieving organizational objectives in a changing environment. (3 Lec.) |
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BMGT 2347 (3 Credit Hours)
Course not offered this year at any colleges of DCCCD. Critical Thinking and Problem Solving This is a WECM Course Number. Course Description: Instruction in interpreting data for effective problem solving and recommending corrective action with emphasis on a structured approach to critical thinking and problem solving in a team environment. (3 Lec.) |
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BMGT 2382 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Cooperative Education - Business Administration And Management, General This is a WECM Course Number. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. The student should have previous credit in or concurrent enrollment in HRPO 2307 or demonstrated competence approved by the instructor. (1 Lec., 14 Ext.) |
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BMGT 2383 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Cooperative Education - Business Administration And Management, General This is a WECM Course Number. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. The student should have previous credit in or concurrent enrollment in BMGT 2303 or demonstrated competence approved by the instructor. (1 Lec., 14 Ext.) |
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BMGT 2384 (3 Credit Hours)
Offered at CVC, NLC Cooperative Education - Operations Management and Supervision This is a WECM Course Number. Course Description: Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. (1 Lec., 20 Ext.) |
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IBUS 1191 (1 Credit Hours)
Offered at ECC, RLC Special Topics in International Business This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Business, industrial, or service requirements in the international arena will determine specific topics or skill development offered including software, regulatory updates, or market research. This course may be repeated if topics and learning outcomes vary. (1 Lec.) |
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IBUS 1291 (2 Credit Hours)
Offered at ECC, RLC Special Topics in International Business This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Business, industrial, or service requirements in the international arena will determine specific topics or skill development offered including software, regulatory updates, or market research. This course may be repeated if topics and learning outcomes vary. (2 Lec.) |
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IBUS 1300 (3 Credit Hours)
Offered at CVC, RLC Global Logistics Management This is a WECM Course Number. Course Description: Develop skills and understanding in global logistics processes, procedures, and regulations used in transportation, physical distribution, warehousing, inventory control, materials, packaging, plant and warehouse location, risk management, and networks for logistics, suppliers, and information. Utilize decision making and case resolution techniques to solve problems and to develop logistical and information networks for supply chain management appropriate for global corporations. (3 Lec.) |
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IBUS 1301 (3 Credit Hours)
Offered at RLC Principles of Exports This is a WECM Course Number. Course Description: Export management processes and procedures. Includes governmental controls and compliance, licensing of products, documentation, commercial invoices, and transportation. Emphasizes human and public relations, management of personnel, finance, and accounting procedures. (3 Lec.) |
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IBUS 1302 (3 Credit Hours)
Offered at RLC Principles of Imports This is a WECM Course Number. Course Description: Practices and processes of import management operations including such factors as government controls and compliance. Emphasizes the preparation and understanding of import documents such as customs invoices, packing lists, and commercial invoices. (3 Lec.) |
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IBUS 1305 (3 Credit Hours)
Offered at BHC, ECC, RLC Introduction to International Business and Trade This is a WECM Course Number. Course Description: The techniques for entering the international marketplace. Emphasis on the impact and dynamics of sociocultural, demographic, economic, technological, and political factors in the foreign trade environment. Topics include patterns of world trade, internationalization of the firm, and operating procedures of the multinational enterprise. Develop a strategic project that internationalizes functional business operations and resolve case problems for international business operations. (3 Lec.) |
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IBUS 1341 (3 Credit Hours)
Offered at CVC, ECC, RLC Global Supply Chain Management This is a WECM Course Number. Course Description: International purchasing or sourcing. Includes the advantages and the barriers of purchasing internationally, global sourcing, procurement technology, and purchasing processes. Emphasizes issues of contract administration, location, and evaluation of foreign suppliers, total cost approach, exchange fluctuations, customs procedures, and related topics. Produce a project in purchasing/buying specific items and utilize exchange rates, channels of distribution, or customs regulations to resolve problems. (3 Lec.) |
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IBUS 1349 (3 Credit Hours)
Offered at RLC International E-Commerce Systems This is a WECM Course Number. Course Description: Managing electronic business, commerce, and government information systems and technology. Uses appropriate software such as the National Trade Data Base. Emphasizes the role of global strategic information systems as applied to problem solving and current transportation and customs software. (2 Lec., 2 Lab.) |
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IBUS 1354 (3 Credit Hours)
Offered at RLC International Marketing Management This is a WECM Course Number. Course Description: Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international marketing plan. (3 Lec.) |
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IBUS 1391 (3 Credit Hours)
Offered at ECC, RLC Special Topics in International Business This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Business, industrial, or service requirements in the international arena will determine specific topics or skill development offered including software, regulatory updates, or market research. This course may be repeated if topics and learning outcomes vary. (3 Lec.) |
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IBUS 2335 (3 Credit Hours)
Offered at BHC, ECC, RLC International Business Law This is a WECM Course Number. Course Description: A course in law as it applies to international business transactions in the global political-legal environment. Study of interrelationships among laws of different countries and the legal effects on individuals and business organization. Topics include agency agreements, international contracts and administration, regulation of exports and import, technology transfer, regional transactions, intellectual property, product liability, and legal organization. Select most appropriate legal organization and representation; interpret or prepare related legal documents. (3 Lec.) |
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IBUS 2339 (3 Credit Hours)
Offered at BHC, ECC, NLC, RLC International Banking and Trade Finance This is a WECM Course Number. Course Description: International monetary system, financial markets, flow of capital, foreign exchange, and financial institutions. Includes risk analysis, export-import payments and financing, the preparation of letters of credit, related shipping documentation, electronic fund remittance, and foreign investment financing. Analyze foreign investment and financial environments for countries or regions, prepare letters of credit, resolve problems regarding working capital and foreign exchange, and evaluate trade financing through the SBA, USDOC Export Assistance Centers, and the Export-Import Bank. (3 Lec.) |
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IBUS 2341 (3 Credit Hours)
Offered at RLC Intercultural Management This is a WECM Course Number. Course Description: Cross-cultural comparisons of management and communications processes. Emphasizes cultural, ethnic, geographic distinctions, and antecedents that affect individual, group, and organizational behavior. May include sociocultural demographics, economics, technology, legal issues, negotiations, and processes of decision making in the international cultural environment. (3 Lec.) |
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IBUS 2345 (3 Credit Hours)
Offered at ECC, RLC Import Customs Regulations This is a WECM Course Number. Course Description: Duties and responsibilities of the licensed customs broker. Includes processes for customs clearance including appraisement, bonded warehouse entry, examination of goods, harmonized tariffs, fees, bonding, penalties, quotas, immediate delivery, consumption, liquidation, computerized systems, laws, and regulations. Prepare for and take a sample exam for the U. S. Customs Broker License Exam; utilize Title 19, Code of Federal Regulations to resolve complex problems involving processes, and documentation enabling you to function smoothly as an importer, trader, international purchasing agent, buyer, or other intermediary. (3 Lec.) |
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IBUS 2366 (3 Credit Hours)
Offered at ECC, RLC Practicum (or Field Experience) - International Business/Trade/Commerce This is a WECM Course Number. Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, the college, and the student. A paid position or an unpaid internship applies theory, concepts, and skills involving specialized materials, technology, procedures, regulations, laws, and interactions within and among political, economic, environmental, social, and legal systems associated with International Business and Trade and demonstrates legal and ethical behavior, safety practices, interpersonal and teamwork skills, and appropriate written and verbal communications using the terminology of the occupation and the business/industry. (21 Ext.) |
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IMED 1191 (1 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Special Topics in Educational/Instructional Media Design This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and attitudes or behaviors pertinent to multimedia technology or occupations in the field. Focus is on concepts relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (1 Lec.) |
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IMED 1280 (2 Credit Hours)
Offered at NLC Cooperative Education-Web Page, Digital/Multimedia and Information Resources Design This is a WECM Course Number. Prerequisite Recommended: Completion of Semester III courses in Web Production and Design AAS or instructor approval. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 10 Ext.) |
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IMED 1291 (2 Credit Hours)
Offered at CVC, RLC Special Topics in Educational/Instructional Media Design This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and attitudes or behaviors pertinent to multimedia technology or occupations in the field. Focus is on concepts relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (1 Lec., 2 Lab.) |
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IMED 1301 (3 Credit Hours)
Offered at BHC, CVC, ECC, MVC, RLC Introduction to Digital Media This is a WECM Course Number. Course Description: A survey of the theories, elements, and hardware/software components of digital media. Emphasis on conceptualizing and producing digital media presentations. (2 Lec., 4 Lab.) |
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IMED 1316 (3 Credit Hours)
Offered at BHC, CVC, MVC, NLC, RLC Web Design I This is a WECM Course Number. Course Description: Instruction in web design and related graphic design issues including mark-up languages, web sites, and browsers. This course may be repeated if topics and learning outcomes vary. (2 Lec., 4 Lab.) |
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IMED 1345 (3 Credit Hours)
Offered at BHC, ECC, RLC Interactive Digital Media I This is a WECM Course Number. Course Description: Exploration of the use of graphics and sound to create interactive digital media applications and/or animations using industry standard authoring software. (2 Lec., 4 Lab.) |
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IMED 1359 (3 Credit Hours)
Offered at CVC, MVC, RLC Writing for Digital Media This is a WECM Course Number. Prerequisite Recommended: ENGL 1301. Course Description: Written communication for digital media environments including professional websites or other digital content. (2 Lec., 2 Lab.) |
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IMED 1380 (3 Credit Hours)
Offered at MVC Cooperative Education-Web Page, Digital/Multimedia and Information Resources Design This is a WECM Course Number. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 20 Ext.) |
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IMED 1391 (3 Credit Hours)
Offered at RLC Special Topics in Educational/Instructional Media Design This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and attitudes or behaviors pertinent to multimedia technology or occupations in the field. Focus is on concepts relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (2 Lec., 4 Lab.) |
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IMED 1416 (4 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC Web Design I This is a WECM Course Number. Course Description: Instruction in web design and related graphic design issues including mark-up languages, web sites, and browsers. This course may be repeated if topics and learning outcomes vary. (3 Lec., 3 Lab.) |
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IMED 1445 (4 Credit Hours)
Offered at CVC, EFC, MVC Interactive Digital Media I This is a WECM Course Number. Course Description: Exploration of the use of graphics and sound to create interactive multimedia applications and/or animations using industry standard authoring software. (3 Lec., 3 Lab.) |
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IMED 1491 (4 Credit Hours)
Offered at BHC, ECC, MVC, NLC Special Topics in Educational/Instructional Media Design This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledges, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec., 4 Lab.) |
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IMED 2309 (3 Credit Hours)
Offered at BHC, NLC, RLC Internet Commerce This is a WECM Course Number. Course Description: An overview of the Internet as a marketing and sales tool with emphasis on developing a prototype for electronic commerce. (2 Lec., 4 Lab.) |
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IMED 2311 (3 Credit Hours)
Offered at ECC, RLC Portfolio Development This is a WECM Course Number. Course Description: Preparation and enhancement of portfolio to meet professional standards, development of presentation skills, and improvement of job-seeking techniques. (2 Lec., 4 Lab.) |
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IMED 2313 (3 Credit Hours)
Offered at BHC, ECC, RLC Project Analysis and Design This is a WECM Course Number. Prerequisite Recommended: Completion of two semesters of multimedia coursework. Course Description: Application of the planning and production processes for digital media projects. Emphasis on copyright and other legal issues, content design and production management. This course may be repeated if topics and learning outcomes vary. (2 Lec., 4 Lab.) |
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IMED 2315 (3 Credit Hours)
Offered at BHC, CVC, MVC, RLC Web Design II This is a WECM Course Number. Prerequisite Recommended: IMED 1316 or IMED 1416. Course Description: A study of mark-up language advanced layout techniques for creating web pages. Emphasis on identifying the target audience and producing web sites according to accessibility standards, cultural appearance, and legal issues. This course is cross-listed as IMED 2415. The student may register for either IMED 2315 or IMED 2415 but may receive credit for only one of the two. (2 Lec., 4 Lab.) |
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IMED 2345 (3 Credit Hours) Reinstated course added September 24, 2018
Offered at RLC Interactive Digital Media II This is a WECM Course Number. Prerequisite Recommended: IMED 1345 or instructor approval. Course Description: Instruction in the use of scripting languages to create interactive digital media applications. (2 Lec., 4 Lab.) |
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IMED 2349 (3 Credit Hours)
Offered at ECC, MVC, RLC Internet Server Management This is a WECM Course Number. Course Description: Web server software installation, configuration, and maintenance. Includes scripting, and website. (2 Lec., 4 Lab.) |
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IMED 2351 (3 Credit Hours)
Offered at RLC Digital Media Programming This is a WECM Course Number. Prerequisite Recommended: IMED 1316 or IMED 1416. Course Description: Advanced topics in digital media programming including custom scripts for data tracking. Emphasis on developing digital media programs customized to the client''s needs. (2 Lec., 4 Lab.) |
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IMED 2388 (3 Credit Hours)
Offered at RLC Internship - Digital Communication and Media/Multimedia This is a WECM Course Number. Prerequisite Recommended: Completion of the Level I Multimedia Certificate. Course Description: An experience external to the college for an advanced student in the field of interactive media. The internship involves a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes. This may be a paid or unpaid experience. (15 Ext.) |
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IMED 2409 (4 Credit Hours)
Offered at BHC, CVC, MVC Internet Commerce This is a WECM Course Number. Course Description: An overview of the Internet as a marketing and sales tool with emphasis on developing a prototype for electronic commerce. (3 Lec., 3 Lab.) |
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IMED 2413 (4 Credit Hours)
Course not offered this year at any colleges of DCCCD. Project Analysis and Design This is a WECM Course Number. Course Description: Application of the planning and production processes for digital media projects. Emphasis on copyright and other legal issues, content design and production management. (3 Lec., 3 Lab.) |
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IMED 2415 (4 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC Web Design II This is a WECM Course Number. Prerequisite Recommended: IMED 1316 or IMED 1416. Course Description: A study of mark-up language advanced layout techniques for creating web pages. Emphasis on identifying the target audience and producing web sites according to accessibility standards, cultural appearance, and legal issues. This course is cross-listed as IMED 2315. The student may register for either IMED 2415 or IMED 2315 but may receive credit for only one of the two. This course may be repeated if topics and learning outcomes vary. (3 Lec., 3 Lab.) |
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IMED 2449 (4 Credit Hours)
Offered at BHC, CVC, MVC Internet Server Management This is a WECM Course Number. Course Description: Web server software installation, configuration, and maintenance. Includes scripting, website planning, testing, security, production, and marketing. (3 Lec., 3 Lab.) |
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MRKG 1291 (2 Credit Hours)
Offered at ECC Special Topics in Business Marketing and Marketing Management This is a WECM Course Number. Prerequisite Recommended: Successful completion of all Internet Development Technologies core curricula, and concurrent enrollment in specialization track, or demonstrated competence approved by program director. Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (2 Lec.) |
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MRKG 1301 (3 Credit Hours)
Offered at BHC, CVC, ECC, NLC Customer Relationship Management This is a WECM Course Number. Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.) |
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MRKG 1302 (3 Credit Hours)
Offered at BHC, CVC, ECC Principles of Retailing This is a WECM Course Number. Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.) |
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MRKG 1311 (3 Credit Hours)
Offered at BHC, CVC, EFC, ECC, MVC, NLC, RLC Principles Of Marketing This is a WECM Course Number. Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.) |
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MRKG 1366 (3 Credit Hours)
Offered at BHC, ECC Practicum (or Field Experience) - Marketing/Marketing Management, General This is a WECM Course Number. Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, college, and student. (21 Ext.) |
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MRKG 1371 (3 Credit Hours)
Offered at ECC Sports Marketing This is a Local Need Course. Course Description: Overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sports industry as well as understanding how sports can be used to assist in the marketing of other companies and products. Recognize the uniqueness of sports marketing compared to traditional marketing approach. Analyze market segmentation of the sports industry, the importance of market research, and the identification of customers using database marketing and appropriately applying the marketing mix to develop various materials including sponsorship and endorsement packages. (2 Lec., 4 Lab.) |
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MRKG 1381 (3 Credit Hours)
Offered at BHC, CVC, ECC Cooperative Education - Marketing/Marketing Management, General This is a WECM Course Number. Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.) |
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MRKG 1391 (3 Credit Hours)
Offered at CVC, ECC Special Topics in Business Marketing and Marketing Management This is a WECM Course Number. Course Description: Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course may be repeated if topics and learning outcomes vary. (3 Lec.) |
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MRKG 2312 (3 Credit Hours)
Offered at EFC, ECC e-Commerce Marketing This is a WECM Course Number. Prerequisite Recommended: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs. Course Description: Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.) |
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MRKG 2333 (3 Credit Hours)
Offered at BHC, CVC, ECC Principles of Selling This is a WECM Course Number. Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.) |
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MRKG 2348 (3 Credit Hours)
Offered at ECC Marketing Research and Strategies This is a WECM Course Number. Course Description: Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.) |
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MRKG 2349 (3 Credit Hours)
Offered at BHC, CVC, ECC Advertising and Sales Promotion This is a WECM Course Number. Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.) |
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MRKG 2366 (3 Credit Hours)
Offered at BHC, ECC Practicum (or Field Experience) - Marketing/Marketing Management, General This is a WECM Course Number. Course Description: Practical, general workplace training supported by an individualized learning plan developed by the employer, college, and student. (21 Ext.) |
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MRKG 2371 (3 Credit Hours)
Offered at ECC Strategies in Social Media Marketing This is a Local Need Course. Course Description: A study of current trends in social media followed by the development of a plan and implementation of social media marketing activities and evaluation of data using online analytics. (2 Lec., 4 Lab.) |
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MRKG 2381 (3 Credit Hours)
Offered at BHC, CVC Cooperative Education - Marketing/Marketing Management, General This is a WECM Course Number. Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.) |
Academic Courses
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.
Designated by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.
WECM Courses
Designated by the Texas Higher Education Coordinating Board as workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four-year colleges and universities.
